Less Toa Hokohoko by Zhenfei Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2024

Less Toa Hokohoko

by Zhenfei Wang

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner
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Colors

The Design

About Less Toa Hokohoko

Ko Less he toa hokohoko kei Hangzhou, Haina. Ko te rahi o roto he 12 mita ki te 8 mita, me te teitei e 3.3 mita. Ko te hoahoa e whai ana i te ariā matua o te kamupene, ko te whakaiti me te whakaaro he nui ake te iti. Ko ngā mata whakaiti kua piko e hanga ana i te hanganga, e whakatakoto ana i te wāhi, ā, e hangaia ana hoki i te ngangare ā-kanohi i taua wā tonu. Ko tētahi hanganga rino e tautoko ana i te taiwhanga o roto. Ko ngā mata raima e hōmai ana i tētahi āhuatanga mahana ki te toa. I oti tēnei kaupapa i roto i ngā marama e rima, me te whāinga kia whakaputaina te tuakiri o te kamupene mā te āhua ngāwari.

The Recognition

About the A' Design Award Parahi

Ko Less Toa Hokohoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Less Toa Hokohoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Less Toa Hokohoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the store is based onthe brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once, the cement material creats a warm atmosphere .
Dimensions & Packaging: 12mx8mx3.3m
Tags: Fashion, Minimal
Production Technology: steel structure
Design Challenge: The biggest challenge is how to combine the brand philosophy with the space design
Research: about the minimalist style
Inspiration: less brand's motto life is subtraction and growth is addition follows the design philosophy of "less is more" by the master architect Mies van der Rohe.
The minimalist style Inspired by the brand motto
Project Duration: 5 monthes
Hangzhou,China
Operation Flow: Operated by the Brand as store space
Patents: copy rights belongs to Less
Team Members: ZHENFEI WANG
LUMING WANG
Image Credits: photo#1 by Hai Shen Zhang
photo#2 by Hai Shen Zhang
photo#3 by Hai Shen Zhang
photo#4 by Hai Shen Zhang
photo#5 by Hai Shen Zhang