U Magic Te Roro o te Tāone Rongoā Ātaahua by Elto Consultancy

U Magic Te Roro o te Tāone Rongoā Ātaahua by Elto Consultancy is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2025

U Magic Te Roro o te Tāone Rongoā Ātaahua

by Elto Consultancy

Client: Elto Consultancy

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #162982

View at A' Design Award Press Release Award Badge

Colors

The Design

About U Magic Te Roro o te Tāone Rongoā Ātaahua

Ko U Magic te hoahoanga o roto o tētahi wharenoho rongoā ātaahua i Jiaojiang, Haina. Ko te hoahoanga e whakapōrearea ana i te rohe i waenga i te taha o roto me te taha o waho, kia noho pai ai te wāhi me ōna taiao. Kua whakahoutia ngā kōpaki wāhi kia hanga ai he ōta hou o ngā poraka e taupatupatu ana, e ngaru ana hoki, e whakaahuatia ana e te whakakotahitanga o ngā rārangi me ngā piko. Ka hono tētahi arawhata koropiko i ngā papa e rua, e whai ana i ngā here o te hanganga whare o naianei. Ko te whakamārama mahana i te 3500K e whakangāwari ana i te āhua o te wāhi, ā, ko te whakamārama me te atarangi e tāpiri ana i te hōhonutanga i te taha o ngā rārangi o te wāhi.

The Recognition

About the A' Design Award Parahi

Ko U Magic Te Roro o te Tāone Rongoā Ātaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko U Magic Te Roro o te Tāone Rongoā Ātaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a U Magic Te Roro o te Tāone Rongoā Ātaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
Dimensions & Packaging: Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
Tags: Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
Production Technology: The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
Design Challenge: Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
Research: In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
Inspiration: The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
Project Duration: The project started in March 2024 and completed in June 2024 in China.
Operation Flow: The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.
Team Members: Chief designer: Chloe Liew