Lusso Te Hoahoa o Roto mō te Whare Kawhe by 21 Gram Co,.Ltd.

Lusso Te Hoahoa o Roto mō te Whare Kawhe by 21 Gram Co,.Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2025

Lusso Te Hoahoa o Roto mō te Whare Kawhe

by 21 Gram Co,.Ltd.

Client: 21Gram

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #163813

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Colors

The Design

About Lusso Te Hoahoa o Roto mō te Whare Kawhe

He whare kawhe a Lusso kei te takiwā o ngā whare tiketike o Seoul, Korea. Ka whakakotahi te hoahoa i ngā rauemi māori me ngā āhuatanga hou o te tāone nui. Ko te kōhatu, te pereki, te rākau me te maitai ngā papanga matua, ā, ka whiwhi ēnei rauemi i ngā tae ahurei i a rātou e koroheke ana, e pāngia ana e ngā ringa tangata. Kua whakanohoia ngā māra iti ki waenganui i ngā wāhi noho hei whakatā mō te karu i te oranga tāone. Ko ngā ārai kōpiko o te maitai whakapiko kua hipokina ki te kākahu e tohatoha ngohengohe ana i te mārama. Ko ngā papa rākau kei te aroaro o te whare me te kaunga e whakamahara ana ki ngā mahi tukutuku o te Rāwhiti. E 230 mita pūrua te horahanga katoa.

The Recognition

About the A' Design Award Hiriwa

Ko Lusso Te Hoahoa o Roto mō te Whare Kawhe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lusso Te Hoahoa o Roto mō te Whare Kawhe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lusso Te Hoahoa o Roto mō te Whare Kawhe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the heart of Seoul's skyscraper district, Cafe Lusso offers a serene escape with a cup of coffee, made possible by its natural materials and design. Small gardens scattered among the seating areas allow weary eyes and minds from city life to pause for a while. The natural materials used in the finishes develop unique hues over time, and as they are touched by human hands, they gracefully reflect the passage of time in their own distinctive ways.
Dimensions & Packaging: Whole area 230 square meters, barista counter 15.5 square meters, kitchen 20 square meters, storage 13 square meters, office 7.5 square meters, cafe 174 square meters, greenery 26 square meters.
Tags: Korea, Seoul, cafe, interior, coffee, wood, courtyard, oriental, 21gram, commercial, space
Production Technology: Lusso's challenge was to harmonize Eastern moods with modernity. The goal was to blend natural elements and Eastern sensibilities within a contemporary urban setting to create a unique space. The design of Lusso uses wood and stone to convey an Eastern and nature-friendly atmosphere, while the small gardens offer a modern reinterpretation of traditional Eastern gardens. Meanwhile, metal and sleek designs maintain a connection to the urban environment. By carefully balancing these elements, Lusso provides customers with both natural tranquility and modern sophistication, creating a comfortable retreat even amidst the cityscape.
Design Challenge: In addressing technical challenges, we drew inspiration from the traditional Korean village entrance, specifically the Zelkova tree that always provided cool and comfortable shade. This concept influenced the design of curved partitions and indoor gardens. The curved partitions, a small but distinctive feature of Lusso, were crafted by bending steel to create a frame covered with fabric that softly diffuses light. Designing this involved meticulous planning, especially considering the need to fit the fabric over the steel frame without seams. For the indoor garden, considerable time was spent selecting landscaping plants that are easy to maintain indoors and complement the space.
Cafe Lusso’s finishes are primarily divided into stone, brick, wood, and steel. These materials enhance the space’s character over time, with their natural and humanistic qualities. The careful combination of natural materials with steel adds lightness and practicality to the space, balancing modern sensibilities with a sense of openness and preventing any potential sense of confinement.
The facade and counter feature wooden louvers that evoke an Eastern lattice feeling, subtly concealing the kitchen equipment while maintaining a gentle sense of openness. Wood was added to the window frames to extend the louver effect, creating a connection between the seating by the windows and the exterior. This design ensures a balance between openness to the outside and privacy from others.
Research: Cafe Lusso, inspired by the name of French Romantic philosopher Jean-Jacques Rousseau, seeks to differentiate coffee and its culture through its spatial design. Situated in the modern and urban environment of Sangam-dong, Seoul, Lusso aims to provide natural relaxation and tranquility. By offering a relaxed and warm space, Lusso intends to redefine the meaning of coffee for busy urban dwellers.
The Rousseau Sangam Project strives for de-urbanization amidst the buildings of Sangam-dong, creating a space that contrasts with the urban environment. The design actively incorporates natural materials such as stone, brick, wood, and steel, and includes small gardens to create a contrasting atmosphere to the large, reinforced concrete structures symbolic of modern architecture. These natural materials add warmth and stability to Lusso's space while maintaining an eco-friendly ambiance. Wood and brick, which embrace the passage of time, foster a cozy and comfortable environment, while stone and metal maintain a connection to nature while preserving a modern aesthetic.
Small gardens placed between seating areas help to momentarily relieve the fatigue of city life, providing visual and psychological comfort. This spatial approach realizes Lusso's pursuit of 'harmony between nature and modernity,' deeply exploring the meaning of conversation and relaxation through coffee.
Inspiration: The name "Lusso" is inspired by Jean-Jacques Rousseau, the French Romantic philosopher and coffee enthusiast known for his quest for awakening and change. Lusso seeks to avoid excessive modernity and urbanity, aiming instead to offer a natural and comfortable atmosphere. Time changes many things, adding depth to materials. While some changes can degrade and render objects unusable, others deepen over time, enhancing their richness and character.
Project Duration: Cafe Lusso is located in Mapo-gu, Seoul, Korea. The project started in December 2023, and the interior work was completed in March 2024. The cafe has been operational since the construction was finished.
Operation Flow: Lusso aims to meet the demands of consumers seeking natural relaxation and comfort even in modern, urban environments, creating a distinction from competitors through its space design and philosophy.
Harmony of Nature and Modernity: Lusso creates a unique space by harmonizing modernity with natural elements. This strategic approach provides customers with a comfortable experience and reflects a commitment to sustainability through the use of eco-friendly materials.
Interaction between Space and Customers: Lusso's space design fosters an environment where customers can naturally converse and connect. Cozy seating and small gardens encourage dialogue and social interaction centered around coffee. The space is designed to allow customers to engage in various ways, such as relaxing in the gardens or choosing from different seating arrangements. The natural elements in the space also offer psychological comfort, promoting positive interactions.
Patents: 21gram & coffee lusso
Team Members: Design director: Seung-man Lee
Designer: Se-been Choi
Image Credits: Image #1-5: Photographer Sun-hyeok Jang, 2024