Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Toi me te Whakaaturanga Toi Competition Category.
ParahiToi· 2025
Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā
Client: Unversity of Macau Centre for Arts and Design
A' Design Award Parahi Winner in Toi Category
Verified Award Winner
Verify Award Status for #164406The Design
About Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā
Kia ora ki Macau e whakaatu ana i te tikanga whakaarohanga hohonu mā te whakarereke o ngā kēne pia hanura ki te porohēni kurua, e tohu ana i te whakakotahitanga ahurea ahurei o Macau me te mōhiotanga taiao ō nāianei. Ko te hoahoa e whakauru ana i ngā tauira pēnei i ngā Tūāpāpāku o St. Paul, ngā tauira taera Pōtikī, te kupu reo-rua i te reo Hainamana me te reo Pākehā, me ngā paki koura e whakapaipai ana ki te tuhituhi ā-ringa Hainamana mohoao e aro ana ki te kaupapa o te rōtaha. Ko tēnei mahi toi e whakakotahi ana i te toi Hainamana tūturu ki ngā nekehanga whakaaturanga o te Abstract Expressionism.
The Recognition
About the A' Design Award Parahi
Ko Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cheers To Macau Hoahoa Whakawhānui Ahurea Māmā i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
- Dimensions & Packaging
- The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
- Tags
- Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
- Production Technology
- This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
- Design Challenge
- Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
- Research
- The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
- Inspiration
- The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
- Project Duration
- This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
- Operation Flow
- This project could also be displayed as installation or framed within an acrylic box frame.
- Patents
- Copyrights belong to Lampo Leong, 2024.
- Team Members
- Lampo Leong
Chao Yang - Image Credits
- Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024
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