Lesly Tūturu Whakairi Koti by Guonian Li, Haixu Zhang and Guoyu Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Taputapu Competition Category.
HiriwaTaputapu· 2025
Lesly Tūturu Whakairi Koti
by Guonian Li, Haixu Zhang and Guoyu Wang
Client: Ziel Home Furnishing Technology Co., Ltd.
A' Design Award Hiriwa Winner in Taputapu Category
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- Verified Award Winner
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The Design
About Lesly Tūturu Whakairi Koti
He raupapa tūturu whakairi koti a Lesly i hoahoatia mō te whare. Kei roto i te raupapa Lesly he tauira e whakamaua ana ki te pakitara me tētahi tauira tū takitahi, e hangaia ana ēnei e rua ki te maitai waro kia kaha ai te pupuri taumaha. Kua whakaritea he wāhi motuhake mō ngā kākahu, me tētahi wāhi mō ngā tāwhiri kakī, kia iti ake ai te kukunetanga, te makere rānei o ngā kākahu. Ka huri ngā matau o te tūturu whakairi koti tū takitahi ki te 360 ngā nekehanga, mā tēnei ka māmā ake te whakairi kākahu me ngā taputapu whakapaipai. Mā ngā āhua porotaka ka pai ake te haumaru mō ngā tamariki. I ahu mai ngā āhua i ngā rau me ngā pata haukū, ā, ko ngā āhuatanga pata haukū ngā wāhi whakairi.
The Recognition
About the A' Design Award Hiriwa
Ko Lesly Tūturu Whakairi Koti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lesly Tūturu Whakairi Koti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lesly Tūturu Whakairi Koti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed these coat racks because traditional hooks have small load-bearing surfaces, which can easily lead to clothes wrinkling and falling off. By observing hanging characteristics and stress patterns, we designed separate areas for hanging clothes and scarves to ensure versatility, while prioritizing safety and child-friendliness, all incorporating rounded elements. After repeated prototyping and testing, the product was ready for launch.
- Dimensions & Packaging
- Wall-mounted coat rack: width 190 mm x depth130 mm x height 410 mm Wall-mounted coat rack: width 400 mm x depth 400 mm x height 1780 mm
- Tags
- Home decoration, hanging clothes, coat rack, dual-purpose hook, caring for beloved clothes, carbon steel material.
- Production Technology
- The Lesly coat rack is based on carbon steel, showcasing superior load-bearing performance, simple production processes, and practical rotating functionality, bringing more delightful experiences to homes. The production process is simple and efficient, emphasizing craftsmanship details to ensure product quality. Additionally, the Lesly series offers a variety of colorful options to meet different decorative style needs, adding a vibrant touch of color to homes.
- Design Challenge
- The challenge in the design lies in creating a coat rack that is simple, unique, and practical. Tailored to different hanging needs, it features sections for hanging clothes and scarves, offering versatility and blending utility with artistic appeal. While meeting functional requirements, the aim is to make them warm pieces that enhance the aesthetics of the space. The Lesly series combines beauty with functionality, also considering flat-pack shipping and child-friendly safety design. Every line and curve showcases a unique soft beauty.
- Research
- After extensive research, we discovered some usability issues and limitations with the main design and hook design of traditional coat racks, such as single functionality, causing garment deformation, clothes easily slipping off, and severe homogenization in appearance. The birth of Lesly can address the challenges of garment hanging with its innovative dual-use design concept, improving both product and space utilization. A stylish coat rack like Lesly can bring happiness to life, with its rotating hook design allowing for multiple purposes, effortlessly handling items of all sizes.
- Inspiration
- The design inspiration for the Lesly series coat racks is drawn from nature's leaves and dewdrops. Leaves symbolize the continuation of life and the vibrant vitality of greenery, while dewdrops are nature's gift, shimmering like precious gems. The Lesly series coat racks integrate this natural beauty into their design, featuring crystal dewdrop locators for versatile hanging, aiming to bring a sense of tranquility and freshness to home environments.
- Project Duration
- The project will start in Shenzhen in January 2024 and be completed in Shenzhen in April 2024.
- Operation Flow
- Every aspect of the design is meticulously executed, highlighting both aesthetic allure and utility. The distinctive wall-mounted and freestanding coat racks embody a quest for beauty while underscoring the designer's dedication to life's nuances. The freestanding rack's 360-degree rotating hooks offer exceptional convenience, simplifying the hanging of garments and accessories. By incorporating dewdrop embellishments, the coat rack not only gains an artistic flair but also elevates its visual charm, seamlessly blending form and function.
- Patents
- Patent Application Number：2024303992643
- Team Members
- Guonian Li, Haixu Zhang, Guoyu Wang
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