Girls Find Girls Taupānga by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.
HiriwaPūkoro· 2025
Girls Find Girls Taupānga
Client: OYYX Design Studio
A' Design Award Hiriwa Winner in Pūkoro Category
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- Verified Award Winner
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The Design
About Girls Find Girls Taupānga
Ko Girls Find Girls he taupānga pūkoro mō ngā wāhine ki te rangahau i ngā ahumahi me te mārama ki te nohoanga o ngā wāhine. Ko te iti o te tūāpapa wāhine tētahi o ngā take kāore ai ngā wāhine e kōwhiri ana i ētahi ahumahi, ahakoa tō rātou hiahia nui. Ka taea ngā pūrongo umanga tuku iho te whakatoi mā te ira tangata. E hiahiatia ana te mātauranga hohonu me te wā nui ki te rapu i ngā tirohanga umanga e arotahi ana ki ngā wāhine. E whai ana tēnei taupānga ki te whakamahi i ngā raraunga ora, ngā tirohanga matatau me ngā whakahaere wāhine hei āwhina i ngā kōtiro me ngā wāhine pakeke ki te titiro ki te ahumahi mā tō rātou ake tirohanga.
The Recognition
About the A' Design Award Hiriwa
Ko Girls Find Girls Taupānga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Girls Find Girls Taupānga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Girls Find Girls Taupānga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
- Dimensions & Packaging
- The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
- Tags
- App, Female, Career, Data Analysis, Gender Bias
- Production Technology
- Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
- Design Challenge
- The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
- Research
- 6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
- Inspiration
- Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
- Project Duration
- The project started in June 2024 to Oct 2024 in Jersey City, NJ.
- Operation Flow
- Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders. - Image Credits
- Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com
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