Ko te hoahoa My Jcb Taupānga Kāri Nama nā Fourdigit Inc. he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.
KouraPūkoro· 2025
My Jcb Taupānga Kāri Nama
Kiritaki: JCB Co., Ltd.
Kaitoa o te A' Design Award Koura i te Wāhanga Pūkoro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #167269Te Hoahoa
Mō My Jcb Taupānga Kāri Nama
Ko te rāngai pakihi o Nipono e whakamana ana i te tūturu o te tuku ratonga i runga ake i te auahatanga hangarau. I aro te kaupapa whakahōu papamahi ki te whakatū tūāpapa haumaru me te taurite i te haumarutanga me te ngāwaritanga. I huri ki ngā urupare kaiwhakamahi, i whakatinana te kaupapa i ngā huānga matua e toru. Kua whakapaingia te urunga mahi motuhake mō ngā āhuatanga whakamahi auau pērā i te tirohanga tauākī me te whakawhiti koinga. Ko ngā whakaaturanga whaiaro e whakamana ana i te mōhiohio i runga i te hītori whakamahi. He hoahoa mārie, parakore e whakapakari ana i te tūturu me te whakawhirinaki o JCB.
Te Whakamihi
Mō te A' Design Award Koura
Ko My Jcb Taupānga Kāri Nama te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko My Jcb Taupānga Kāri Nama he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a My Jcb Taupānga Kāri Nama i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The application promptly notifies users and provides guidance on the appropriate actions in the event of potential fraudulent activity, enabling users to take immediate steps.
For high-grade cardholders, the application offers integrated concierge services, such as restaurant reservations, that can be completed entirely within the application. - Inenga & Pēketanga
- Usage Status at a Glance: The app provides a clear and accessible view of usage history.
Statement Management: The app allows for efficient sorting and filtering for quick access.
Security Status Visuals: The app displays the security status of the cards in use, and it notifies users of recommended changes to settings as needed.
Customizable UI: Personalize card design for one’s preferences.
Online Concierge: Complete reservations and tasks via the app, previously done only via calls. - Tūtohu
- FinTech, DigitalInclusion, SecViz, HCD, Finance, Card
- Hangarau Whakanao
- - The development process, utilizing agile methodology with scrum teams, involved comprehensive research including input from 20,000 users and interviews with over 50, to analyze strengths and weaknesses. Multiple user personas were established and verified through design processes during the two-year planning and development phase.
- Post-release optimization continues through regular user testing and feedback integration, resulting in an intuitive UI/UX that enhances user experience. - Wero Hoahoa
- The application renewal process required a significant investment of time to determine appropriate UI and service implementations that would address users' concerns regarding fraud and overspending.
Through repeated user interviews and leveraging business expertise, it was determined that visualizing security status would be key to solving these challenges.
The solution includes features such as a "Security Setting Status" that displays security levels through color indicators. - Rangahau
- The research objective was to redefine the app experience by balancing security and convenience to reduce card fraud risks.
Surveys, interviews, and usability testing revealed users' desire to view security status within the app. This led to the implementation of new security screens, achieving integrated value delivery through both card and application security features.
Security visualization provides user confidence and leads to increased usage, as demonstrated by an App Store rating of 4.6. - Whakaaweawe
- In Japan’s growing cashless society, JCB developed its member application under the concept of "Card-App Integration." The application has been renewed with features addressing challenges such as difficulty in tracking card usage and increasing fraud risks. The platform aims to support all users regardless of financial literacy, creating a secure and convenient service experience that can be relied on while working to establish new value in card services.
- Roanga o te Kaupapa
- This renewal project commenced in April 2021 and was initiated in November 2023, with ongoing continuous improvements.
- Rerenga Mahi
- - The application displays the card security status, allowing users to execute necessary actions through the most direct pathways with minimum steps.
- Personalization features based on membership levels have been redesigned to enhance the concierge service for high-grade cardholders, ensuring a seamless reservation completion experience within the application.
- Easy-to-read fonts, adjustable sizes, and simplified financial expressions create intuitive operability for users with varying needs. - Ngā Mema o te Rōpū
- Produce: Ken Kotsugi
Creative Direction: Takehiro Suenari
Direction: Takeshi Hamabe, Naohiko Sakata, Koji Machida, Koki Nakanishi, Minori Suzuki, Akiko Ishii, Junichiro Suzuki, Yuko Takemura, Chisato Koji, Takeshi Nakao, Takehiro Taguchi, Kaoruko Kusunose, Hikaru Saito, Taro Aizawa, Masanori Kinoshita
Design: Tomoki Toi, Masatsugu Hori, Arisa Terui
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