AI Conversational Banking Taupānga Pēke Pūkoro nā Uxda

Ko te hoahoa AI Conversational Banking Taupānga Pēke Pūkoro nā Uxda he kaitoa whakahirahira o te 2023 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

KouraPūkoro· 2023

AI Conversational Banking Taupānga Pēke Pūkoro

nā Uxda

Kiritaki: Uxda

Kaitoa o te A' Design Award Koura i te Wāhanga Pūkoro

650,015

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148799

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō AI Conversational Banking Taupānga Pēke Pūkoro

He taupānga pēke pūkoro a Bella e ahu mai ana i te atanga kōrerorero. Ka tukuna ngā ratonga pēke mā te kōrero ā-tuhi me ngā tono ā-reo, kaua mā ngā tahua me ngā pātene. Ka taea e ngā kiritaki te tirotiro i ngā toenga pūtea, te utu nama, te penapena, te haumi, te koha me te tono tohutohu ahumoni mā te pato, mā te kōrero rānei i tētahi tohutohu māmā. Ka whakaū te taupānga i ia tono i mua i te whakatutukitanga, ā, ka tautoko tētahi kaiāwhina mariko i ngā mahi ā-noho e hāngai ana. Ko te whāinga o te hoahoa kia noho māori ake, kia wātea ake, kia watea hoki ngā mahi pēke mō ia rā.

Te Whakamihi

Mō te A' Design Award Koura

Ko AI Conversational Banking Taupānga Pēke Pūkoro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko AI Conversational Banking Taupānga Pēke Pūkoro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a AI Conversational Banking Taupānga Pēke Pūkoro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Inenga & Pēketanga: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Tūtohu: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Hangarau Whakanao: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Wero Hoahoa: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Rangahau: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Whakaaweawe: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Roanga o te Kaupapa: Project started in November 2019 and finished in November 2020
Rerenga Mahi: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Ngā Mema o te Rōpū: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Whakamana Whakaahua: UXDA LLC