Conexion Taupānga Pūkoro by Ziwei Song is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

KouraPūkoro· 2025

Conexion Taupānga Pūkoro

by Ziwei Song

Client: 3.1 Studio

A' Design Award Koura Winner in Pūkoro Category

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The Design

About Conexion Taupānga Pūkoro

Ko Conexion he taupānga pūkoro i hangaia hei whakapakari i ngā here kare-ā-roto i waenga i ngā taokete e tatari ana i te pēpi. He pūnaha tirohanga-rua tōna, e whakarato ana i te aroturuki hauora me te tautoko kare-ā-roto mō ngā whaea, me te tuku i ngā taputapu whakauru ārahi mō ngā matua tāne. Ko te tātaritanga kare-ā-roto ā-AI, te tuwhana koiora-ine mā te Apple Watch, me te tohatoha āhua-kare-ā-wā-tonu e āwhina ana ki te whakatupu aroha me te māramatanga. Mā ngā tūtohunga whaiaro, te aroturuki tūāmata, me ngā tirohanga mātanga, ka whakapai ake a Conexion i te whakawhitiwhiti kōrero me te tautoko i te wā hapūtanga katoa, e whakarite ana i tētahi wheako tūhono pai ake mō ngā hoa tokorua.

The Recognition

About the A' Design Award Koura

Ko Conexion Taupānga Pūkoro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Conexion Taupānga Pūkoro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Conexion Taupānga Pūkoro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Conexion introduces a dual interface design for expectant couples, offering separate yet interconnected experiences. The wife’s interface focuses on health tracking and emotional support, while the husband’s provides actionable methods to engage in the relationship. Through real-time mood sharing, health tracking, and guided support, it strengthens bonds during pregnancy, combining emotional intelligence with practical guidance, setting it apart from traditional solutions.
Dimensions & Packaging: The project is designed to optimize the user experience on iOS mobile applications and Apple Watch, with plans to expand into a more responsive design across additional devices.
Tags: iOS app, Apple Watch, emotional support, AI-driven guidance, pregnancy, user-centered design, health tracking
Production Technology: Conexion was developed using a user centered design approach, combining biometric sensing and AI driven emotional analysis for personalized recommendations. The Apple Watch detects mood fluctuations with pressure and heart rate sensors, while the app uses emotion tracking algorithms and health data APIs for real time sharing. Cloud based architecture ensures seamless device synchronization, with design elements created using Figma and Adobe Creative Suite.
Design Challenge: The challenge was creating an intuitive, empathetic design that addresses the emotional complexity of pregnancy. Balancing personalization with simplicity, especially when using AI and health data, was tough. We also had to consider historical and social factors like gender roles in pregnancy. Technical issues like real-time syncing and emotion tracking accuracy added complexity. Incorporating fun, engaging elements like gamification without losing the app's supportive tone was crucial.
Research: The research focused on understanding the emotional and physical needs of expectant couples. We conducted qualitative interviews and surveys with couples, analyzing the data through thematic coding. The study highlighted the importance of emotional support for both partners and the need for tailored guidance throughout pregnancy. This approach challenged the norm of apps only catering to women, expanding our understanding of support needs and influencing both design and societal views on pregnancy care.
Inspiration: Pregnancy is a transformative journey, but it also brings emotional uncertainty and communication barriers. Expectant fathers want to support their partners but often struggle to understand how, while mothers experience physical and emotional changes that are hard to express. Despite growing attention to maternal health, relationship dynamics are often overlooked. Recognizing this gap, we set out to create a product that strengthens emotional bonds and fosters shared understanding.
Project Duration: The project started in October 2023 in Savannah, Georgia and was initially completed the 1st phase develop in October 2024.
Operation Flow: Conexión simplifies the pregnancy journey with two intuitive interfaces for husbands and wives. After selecting their role during registration, users receive tailored notifications and insights. The system tracks emotional and physical states via Apple Watch, sharing real-time updates between partners to foster empathy. Weekly pregnancy milestones, expert advice, and reminders for appointments or partner messages keep couples informed and connected. By blending emotional reflection with practical guidance, Conexión strengthens bonds and ensures a smoother, more supportive pregnancy experience.
Team Members: Ziwei Song
Kunlin Zhao
Jinlin Wang
Han Sun
Huizhong Zhu
Juncheng Pan
Image Credits: Image #1 Product Designer Ziwei Song, 2025.
Image #2 Product Designer Ziwei Song, 2025.
Image #3 Product Designer Ziwei Song, 2025.
Image #4 Product Designer Ziwei Song, 2025.
Video Credit: Video editor Han Sun, 2024.