Ko te hoahoa Onyx Pēke Tuara nā Ana Golubic Brozovic he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Āparetanga Kākahu me te Haerenga.

ParahiĀparetanga· 2025

Onyx Pēke Tuara

nā Ana Golubic Brozovic

Kiritaki: Ana Golubic Brozovic

Kaitoa o te A' Design Award Parahi i te Wāhanga Āparetanga

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167123

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Onyx Pēke Tuara

Ko te hoahoa whakamahi-maha kua kōpania ki roto i tētahi āhua mārama, māmā, he mea tēnei e ahurei, e kore rawa e tārukeruke ai te pēke tuara Onyx. Kua auahatia a Onyx mai i te hiako māeneene, kāore he taipitopito taimaha anō. Kei te pokapū o te anga tapawhā he kōpaki e whai ana i te roa katoa o te pēke tuara. E rua ngā kakau whakarite kua whakatūria i ngā wāhi tika, ka taea te huri kia anga atu ai te kōpaki ki te tuarā o te tangata e mau ana. Mā tēnei huarahi ka hunaia, ka tiakina te tomokanga ki te pēke tuara. Ka riro te pēke tuara hei ana iti haumaru, hei tiaki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Onyx Pēke Tuara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Onyx Pēke Tuara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Onyx Pēke Tuara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Onyx, the minimalist style backpack, represents timeless design. Simple lines accentuate and pay respect to the beauty of high quality leather material. There are no heavy details, only functional design solutions. In the centre of rectangular shell is a zipper that follows the whole length of the backpack. Two adjustable handles are strategically placed and can be turned so that the zipper faces the back of the person wearing it.This way entrance into the backpack becomes hidden and protected.
Inenga & Pēketanga: Dimensions of ONYX are: Width 300 mm, Depth 70 mm, Height 400 mm. Two longer handles are adjustable in length: 500 - 1100 mm. Short handle is 300 mm long.
Tūtohu: backpack, bag, simplicity, multifunctional, minimal design, raw material, leather, vegan leather, responsible, long lasting, eternal, fair made, safe
Hangarau Whakanao: In production we put our biggest efforts into creating as little waste as possible, 0% is our goal. That is why cut has to be thought thru very carefully. Onyx cut is simple: two rectangular pieces for the shell, two long and one short stripe for the handles. Shell is padded with heavy cotton lining which has two small pockets. All these pieces are flexible and can easily be fit into the material so there is almost no waste. Onyx comes in real leather or eco, vegan leather version.
Wero Hoahoa: I had an idea what the backpack should look like, I also knew how I want to make it multifunctional. It had to be practical and also look nice. Outside features were as equally important as inside performances and durability. Designing and prototype production was first challenge. Next challenge I faced was finding high quality leather, and last one was finding small family production willing to produce it. When all those challenges were met and successfully fulfilled, Onyx was ready for public.
Rangahau: Multifunctional, minimal design that gives more than eye can see is easily adapted into many styles. By removing all unnecessary details, what we have left is pure, simple design with accent on the raw material. I can choose if I want to make the big zipper visible and part of the design or I can hide it and leave only material and connecting stich to be seen. This is not just a visual decision it is also the one regarding safety of my belongings.
Whakaaweawe: During everyday comute on public transport or while traveling abroad, I was often faced with safety of personal belongings. Backpack is always my first choice regarding the type of bag I carry around. It keeps my hands free, it is practical, it sits carefree on my back. Which is also a problem because its opening is out of my sight. That is how the idea of "hidden" zipper came to my mind. And it had to be packed into stylish, minimal design which adapts easily into many fashion styles.
Roanga o te Kaupapa: The project started June 2024 and was finalised in July 2024, in Cakovec, Croatia.
Rerenga Mahi: Multifunctional designs have always been my passion, and when they are supported by high quality materials and made in nature and human friendly environment, they become eternal. They live forever. Onyx is not only a backpack, it is also a safe little cave for all our daily necessities. He is our loyal companion in everyday life from work to casual stroll, from sightseeing to evening in the club. Onyx is not just a bag, it is important and precious addition to our lifestyle.
Whakamana Whakaahua: Image #No 1: Photographer Mare Milin, Komad Collection, 2018., Images #No 2 - #No 5: Photographer Tomislav Brozović, Onyx, 2025.