Nebu Toa Hokohoko by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2025

Nebu Toa Hokohoko

by Eric Fung

Client: Once Design Studio

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #168836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nebu Toa Hokohoko

Ko Nebu he toa hokohoko kei Hongi Kongi i hangaia mo te hoko i nga mareikura hukarere. Ko te rahi o te waahi he 26 mita tapawha, a, ko te teitei o te tuanui he 3 mita. Ko nga tae ma ngohengohe me nga puru mama e whakamaumahara ana ki te maramatanga o tetahi ata hotoke. Ko nga taputapu whakaatu rakau me te whakamarama ngawari e taapiri ana i te mahana o te taiao. Kua whakakotahihia te akiriki oneone me te maitai kore waikura hei hanga i tetahi oti hukarere, matao te ahua, i te mea ka whakaatu te akiriki hakiri-kitea i te tauira maitai kei muri i a ia. Ka taea te haere noa i roto i te hoahoa tuwhera, a, ma tetahi waahi puna tiakoreti e taea ai e nga kaihoko te matakitaki i te uhi i nga mareikura.

The Recognition

About the A' Design Award Parahi

Ko Nebu Toa Hokohoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Nebu Toa Hokohoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Nebu Toa Hokohoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel