Ko te hoahoa Mazuque Comfort Whakaora 3D nā Mateus Morgan de Aguiar he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.
HiriwaKiriata· 2025
Mazuque Comfort Whakaora 3D
Kiritaki: Morgan Studio
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #170105Te Hoahoa
Mō Mazuque Comfort Whakaora 3D
I hangaia tēnei kaupapa hei whakaatu i ngā āhuatanga katoa o te hua i roto i tētahi huarahi auaha. He whakamōhio, engari kāore e whakapōrearea. Ko te whāinga ko te whakaatu i te āhuareka o te hua. Ko te toi i whakaaweahia e ngā peita me ngā mahi tuku iho ka mau i tētahi hononga hohonu ki te hunga panoni. Ko te tiki i te whakaihiihi mai i ngā mahi nui o te peita he tohu whakaute mō te tikanga, ā, i te wā anō e kimi ana kia auaha.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Mazuque Comfort Whakaora 3D te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mazuque Comfort Whakaora 3D he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mazuque Comfort Whakaora 3D he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Inenga & Pēketanga
- 1920 x 1080px
- Tūtohu
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Hangarau Whakanao
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Wero Hoahoa
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Rangahau
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Whakaaweawe
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Roanga o te Kaupapa
- 2 months, Franca, Brazil
- Rerenga Mahi
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Ngā Mema o te Rōpū
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
Kaitautoko
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