Namuh Investment Rebranding Hoahoa Tuakiri Waitohu nā LMNT Company

Ko te hoahoa Namuh Investment Rebranding Hoahoa Tuakiri Waitohu nā LMNT Company he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2025

Namuh Investment Rebranding Hoahoa Tuakiri Waitohu

nā LMNT Company

Kiritaki: LMNT Company

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

60,389

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170399

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Namuh Investment Rebranding Hoahoa Tuakiri Waitohu

Ko te Namuh Investment Rebranding he hoahoa tuakiri waitohu i hangaia mō tētahi papaanga haumitanga e aro nui ana ki te Millennials me te Gen Z. Ko te whakahoutanga waitohu e neke ai te papaanga i tua atu i te hokohoko rangatōpū ki te tipu whaiaro mā roto i te haumitanga. He pūnaha hoahoa e ahu mai i te motif kuaha e tohu ana i ngā ara hōu, ā, ka whakamahia ā-ōrite puta noa i ngā waahi whakapā kiritaki. Ko ngā whakaahua whakaaro nui e whakaatu ana i te haumitanga he mea māmā, he mea whai wāhi ngāwari. Ko te ariā Daily Shift e whakatenatena ana kia hurihia te whakapau moni o ia rā hei haumitanga e aro ana ki te heke mai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Namuh Investment Rebranding Hoahoa Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Namuh Investment Rebranding Hoahoa Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Namuh Investment Rebranding Hoahoa Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Inenga & Pēketanga: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tūtohu: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Hangarau Whakanao: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Wero Hoahoa: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Rangahau: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Whakaaweawe: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Roanga o te Kaupapa: Seoul, Republic of Korea
Rerenga Mahi: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Ngā Mema o te Rōpū: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Whakamana Whakaahua: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.