Tels Cargo Tuakiri Waitohu nā Nargiza Usmanova

Ko te hoahoa Tels Cargo Tuakiri Waitohu nā Nargiza Usmanova he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

RinoPānui Hokohoko· 2025

Tels Cargo Tuakiri Waitohu

nā Nargiza Usmanova

Kiritaki: TELS Cargo

Kaitoa o te A' Design Award Rino i te Wāhanga Pānui Hokohoko

51,422

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #172023

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tels Cargo Tuakiri Waitohu

He tuakiri waitohu i hangaia mō tētahi kamupene kawe waka o Ūropi e aro ana ki te kawenga waka. Kei te pupurutia e te waitohu ngā momotuhi taketake, te kāhui tae me te tohu whakapaparanga rima o te papa utanga, kia mau tonu ai te mōhiotanga. Ko tētahi āhuahanga porowhita e tohu ana i te rā me te māramatanga. Ko ngā reta G me te O i roto i te kupu Cargo kua hono kia whakaatu i te neke. Ka whakamahia te tuakiri ki ngā hoahoa taraka, maramataka pakitara, taputapu tari, kāri oha, pounamu wai, pēke, karaka pakitara, tūru whakaaturanga me ngā koha. He kāhui tae hina me te karaka e tautoko ana i tētahi āhua hou me te ngaiotanga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Tels Cargo Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Tels Cargo Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Tels Cargo Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Inenga & Pēketanga: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tūtohu: Branding, Identity, Graphic design, Logo design, Visual design
Hangarau Whakanao: All advertising product layouts are created using graphic design software.
Wero Hoahoa: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Rangahau: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Whakaaweawe: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Roanga o te Kaupapa: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Rerenga Mahi: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Pātene: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Whakamana Whakaahua: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk