Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
HiriwaRoto Whare· 2025
Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe
by After Design Living and Space Co.,Ltd.
Client: After Design Living and Space Company Limited
A' Design Award Hiriwa Winner in Roto Whare Category
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About Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe
Ko Geneus DNA me Gatta he wāhi hokohoko whai mahi maha e whakakotahi ana i ngā ratonga whakamātautau ira whaiaro me tētahi wharekawhe. I ahu mai te ingoa Gatta i ngā tūāpapa DNA e whā, arā ko A, C, G me T, hei tohu mō te hauora whaiaro. E noho ana te kaupapa nei i ngā wāhanga tata e rua, 6 mita te roa, 5 mita te whānui, e 60 mita pūrua te katoa. Kei tētahi taha ngā whakamātautau ira, kei tētahi atu taha te tuku kawhe. Mā te tira kōnukukore, te polycarbonate pūataata, ngā rārangi kōpiko me ngā rama LED e whakaputa ana i tētahi āhua o anamata. Mā te whakatakotoranga tuwhera e arahi ana i ngā manuhiri mai i te pūtaiao ki te whakamarie, kia iti ake ai te wehi o te whakamātautau.
The Recognition
About the A' Design Award Hiriwa
Ko Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Geneus DNA and Gatta Te Whakapaipai o Roto o te Toa Hokohoko, Te Whakapaipai o Roto o te Wharekawhe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Dimensions & Packaging
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Tags
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Production Technology
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Design Challenge
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Research
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Inspiration
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Project Duration
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Operation Flow
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Patents
- After Design Living and Space Co.,Ltd., 2025
- Team Members
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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