Huong Incense Tuakiri Waitohu, Hoahoa Pūhera nā Huy Nguyen Tran

Ko te hoahoa Huong Incense Tuakiri Waitohu, Hoahoa Pūhera nā Huy Nguyen Tran he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2026

Huong Incense Tuakiri Waitohu, Hoahoa Pūhera

nā Huy Nguyen Tran

Kiritaki: Huong

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

8,326

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #178292

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Huong Incense Tuakiri Waitohu, Hoahoa Pūhera

Ko Huong he kaupapa waitohu me te hoahoa pūhera mō tētahi waitohu whakakakara Whitināmu o nāianei. Ka whakamāori anō te hoahoa i te karakia ki ngā tūpuna hei tikanga rongo mārire mō ngā reanga rangatahi. Ka whai ngā tae i ngā Huānga e Rima, ā, ka ahu mai te hanganga o te pūhera i ngā Houhanga e Ono me te whare toru-rūma tuku iho. Kei roto i te huinga he pouaka matua taparono, e ono ngā pouaka whakakakara o roto, e rua ngā pupuri whakakakara me ngā rauemi tā. He paetukutuku hoa e kīia ana ko Gap e whakaroa ana i taua pūnaha ataata anō, e āhei ai ngā manuhiri ki te pāhekoheko ki ngā āhua o ngā tūpuna i hangaia mai i tō rātou ake atarangi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Huong Incense Tuakiri Waitohu, Hoahoa Pūhera te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Huong Incense Tuakiri Waitohu, Hoahoa Pūhera he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Huong Incense Tuakiri Waitohu, Hoahoa Pūhera i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Inenga & Pēketanga: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tūtohu: Renovative, Original, Respect, Nostalgic, Mythical
Hangarau Whakanao: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Wero Hoahoa: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Rangahau: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Whakaaweawe: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Roanga o te Kaupapa: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Rerenga Mahi: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Ngā Mema o te Rōpū: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh