Pipgro Taupānga Whakahaere Mahi by Yongzun Wu and Jingxuan Wang

Pipgro Taupānga Whakahaere Mahi by Yongzun Wu and Jingxuan Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Hua Matihiko Competition Category.

ParahiHua Matihiko· 2026

Pipgro Taupānga Whakahaere Mahi

by Yongzun Wu and Jingxuan Wang

Client: Kenta

A' Design Award Parahi Winner in Hua Matihiko Category

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The Design

About Pipgro Taupānga Whakahaere Mahi

Ko Pipgro he taupānga pūkoro i hoahoatia hei tautoko i te whakatutukinga mahi mā ngā pakeke e pāngia ana e te mate arohaehae ngoikore me te hihiri (ADHD). He maha ngā taputapu whakangao e aro ana ki te whakamahere, engari ka aro a Pipgro ki te wāhanga o te tīmata me te whakaoti i te mahi. Ka wāwāhia ngā whakaaro kōrero, whakaaro tuhi rānei e te atamai hangahanga hei mahi iti, ā, ka whakaatuhia kotahi te hipanga i ia wā. Mā tētahi aratau arotahi e whakaiti ai ngā whakararu, ā, ka pūrongotia ngā urupare kare ā-roto hei whakatika i ngā mahere ā muri ake. Ka whakaatuhia te ahunga whakamua mā tētahi kupu whakarite o te tipu, ā, ka taea ngā utu whakanui te kohikohi. Mā tētahi atanga mataaho karaehe ā-ringa e taea ai te hopu tere i ngā whakaaro.

The Recognition

About the A' Design Award Parahi

Ko Pipgro Taupānga Whakahaere Mahi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pipgro Taupānga Whakahaere Mahi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pipgro Taupānga Whakahaere Mahi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pipgro is an intelligent task execution companion designed for adults with ADHD. While most productivity tools focus on planning and listing tasks, Pipgro addresses the execution gap by breaking tasks into executable steps, narrowing focus to the present, and visualizing progress through growth metaphors. Emotion-aware planning, adaptive task redirection, and rewards reduce execution stress and support sustained follow-through.
Dimensions & Packaging: Pipgro is a digital interaction design realized across mobile and smartwatch interfaces. It supports natural language input, AI-driven task decomposition, focus mode execution, emotional feedback logging, and visual progress tracking. The smartwatch interface enables quick thought capture, focus mode entry, and emotion logging, while both platforms are optimized for touch interaction, accessibility, and low cognitive load in daily use.
Tags: Attention Deficit Hyperactivity Disorder(ADHD), Task Decomposition, Task Execution, Behavioral Design, Cognitive Load Reduction, AI-Assisted Planning, Focus Support, Emotional Feedback, Gamified Motivation
Production Technology: Pipgro is realized as a mobile digital product integrating AI-driven task decomposition, adaptive scheduling, and behavior-based feedback loops. Natural language input is parsed into structured tasks, while user interactions and emotional feedback inform dynamic task adjustment. The interface is prototyped and iterated through user testing, with focus modes, visual growth systems, and reward mechanics implemented to support sustained execution.
Design Challenge: The main challenge was designing a productivity system for ADHD users without increasing pressure or guilt. Traditional planning structures often worsen avoidance rather than support action. Balancing guidance with autonomy, and reducing cognitive load while maintaining progress, required careful behavioral research and repeated iteration. The design needed to support execution without control, encouraging momentum while respecting emotional resistance.
Research: This project is based on qualitative design research. The objective was to understand why adults with ADHD struggle with task execution rather than planning. Research methods included interviews, diary studies, and usability testing. Participants were adults diagnosed with ADHD. Findings revealed that mental overload, emotional resistance, and decision fatigue are key barriers. Insights led to an execution-focused system emphasizing task decomposition, focus support, and adaptive feedback, demonstrating how behavior-informed design can reduce friction in everyday productivity.
Inspiration: Pipgro was inspired by research and interviews revealing that adults with attention deficit hyperactivity disorder (ADHD) struggle not with planning, but with task initiation and follow-through. Observing how conventional plan-list apps often increase pressure, the design draws from behavioral psychology and cognitive load theory to reduce friction in action. The growth metaphor and emotion-aware adaptation were developed to support momentum rather than control.
Project Duration: The concept project was developed between June 2025 and December 2025, primarily conducted in Beijing and New Jersey.
Operation Flow: Users begin by freely expressing their thoughts through text or voice. Pipgro breaks these thoughts into small, clear tasks and presents one step at a time. If a task feels difficult, users can further split it into easier actions. While working on a task, if users feel stuck or want to stop, Pipgro recommends simpler tasks to preserve momentum. Afterwards, users review execution and emotion data, receive AI suggestions to improve future plans, and collect fruits to customize Pip, reinforcing motivation.
Team Members: Jingxuan Wang
Image Credits: #1: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#2: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#3: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#4: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#5: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.