Xfun Pūhara Hoahoa Pūhera by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Hua Matihiko Competition Category.
HiriwaHua Matihiko· 2026
Xfun Pūhara Hoahoa Pūhera
Client: Advanced Institute of Information Technology, Peking University
A' Design Award Hiriwa Winner in Hua Matihiko Category
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The Design
About Xfun Pūhara Hoahoa Pūhera
Ko Xfun he pūhara e whakahaerehia ana e te atamai hangahanga mō te hoahoa pūhera. Ka whakakotahi te pūhara i te whakaputanga ariā, te whakatika ā-ipurangi me ngā hua kua rite mō te tā ki roto i te rerenga mahi kotahi. Ka taea e ngā waitohu, ngā kaihoahoa me ngā kaitā te mahi tahi mai i te tono tuatahi ki te whakaputanga whakamutunga. Ko ngā pātaka mātauranga kua hangaia ki roto ka kapi i ngā pouaka kāri pepa, te pūhera ngāwari me ngā tapanga, ā, ko te whakahaere tae CMYK me te whakatauira kakano rauemi ka pupuri i ngā hua ki roto i ngā paerewa whakaputanga tūturu. Ka whakarōpūhia e tētahi atanga kōwae te whakaputanga, te tautuhi tawhā me te whare pukapuka rauemi hei whakapoto i ngā hurihanga hoahoa me te whakaiti utu.
The Recognition
About the A' Design Award Hiriwa
Ko Xfun Pūhara Hoahoa Pūhera te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Xfun Pūhara Hoahoa Pūhera he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Xfun Pūhara Hoahoa Pūhera he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
- Tags
- Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
- Production Technology
- Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
- Design Challenge
- The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
- Research
- With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
- Inspiration
- Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
- Project Duration
- The project started in March 2024.
- Operation Flow
- A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
- Team Members
- Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan
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