Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga nā Cansu Dagbagli Ferreira

Ko te hoahoa Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga nā Cansu Dagbagli Ferreira he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

HiriwaPānui Hokohoko· 2026

Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga

nā Cansu Dagbagli Ferreira

Kiritaki: Cansu Ferreira

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

17,574

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181114

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga

Kuputuhi Pukapuka: Ko Zona te seltzer pakari tuatahi o Angola, e honohono ana i ngā taonga tuku iho o te rohe ki tētahi āhua hou, e whakaatu ana i tētahi tuakiri waitohu i whakaaweawehia e ngā puna o Huambo me te Awa o Okavango. E aro ana te hoahoa ki tētahi āhua hou, māia hoki, e whakamahi ana i ngā pereti hua kotahi-tae me ngā tohu āhuahanga hei kukume i te aro. He tohu kuputuhi ritenga e whakauru ana i tētahi pātitanga wai huna, e tohu ana i te taketake o te ora me te rerenga o ngā awa. Mā te whakakotahi i ngā tae kanapa ki tētahi whakatakotoranga mā, mā te papa hoki, ka tuku a Zona i tētahi wheako ataata hou, whakahihiri hoki e whakanui ana i ōna takenga mai mā te tirohanga taiohi, anga whakamua-hoahoa hoki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zona Mahi Matua: Te Waitohu me te Whakakahupakitanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Inenga & Pēketanga: Aluminium 330 ml drink cans
Tūtohu: drink, alcohol, colorful, cocktail, angola, fruits
Hangarau Whakanao: Design printed directly on the cans with Pantone system inks.
Wero Hoahoa: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Rangahau: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Whakaaweawe: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Roanga o te Kaupapa: 6 months, Angola, USA and France
Rerenga Mahi: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.