Zero Rama Ara Whakahaere by Alexey Danilin

Zero Rama Ara Whakahaere by Alexey Danilin is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Rama me ngā Taputapu Mārama Competition Category.

HiriwaRama· 2026

Zero Rama Ara Whakahaere

by Alexey Danilin

Client: Maytoni

A' Design Award Hiriwa Winner in Rama Category

21,902

Verified Award Winner

Verify Award Status for #181629

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zero Rama Ara Whakahaere

Ko Zero he rama ara i hoahoatia mō ngā pūnaha ara autō. Ko te āhua porowhita o Zero e tohu ana ki te tohu o te kore, e whakaatu ana i te tīmatanga me te mutunga kore. Mā te pūnaha whakauru autō e taea ai te tāuta tere ki te taha runga, ki te taha raro rānei o te ara, hei whakamahi mō te tuanui, te pakitara, te whakairi rānei. Mā tētahi pūnaha hurihuri e whakarite te ahunga o te hihi rama. Ko ngā LED me te pāmahana tae o te 3000 K me te kaiwhakamararā mā kāhua rahirahi ka homai i te rama humārie, kore-kanapa puta noa i te koki hihi whānui o te 180 tākiri. Ka whakamahi te kōwae i te 10 W, ā, ka homai i te 550 rūmene.

The Recognition

About the A' Design Award Hiriwa

Ko Zero Rama Ara Whakahaere te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zero Rama Ara Whakahaere he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zero Rama Ara Whakahaere he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ZERO track light stands out as an exceptional example of modern lighting design, where engineering precision meets aesthetic innovation. Its distinctive circular shape symbolizes endless creative possibilities, while the magnetic mounting system offers unparalleled flexibility in installation and positioning. The combination of powerful Lumileds LEDs 3000K and a matte white diffuser creates comfortable, glare-free illumination with a wide 180-degree beam angle.
Dimensions & Packaging: The luminaire has the following technical parameters: length 190 mm, width 33 mm, height 190 mm, equipped with LED module with power consumption 10 W, luminous flux 550 lm, colour temperature 3000 K.
Tags: Alexey Danilin, Maytoni
Production Technology: The development project aimed to engineer a universal modular lighting fixture for magnetic track systems, prioritizing ergonomic installation procedures and innovative structural design distinct from conventional track lighting solutions. Engineering specifications emphasized cost-efficient production with minimal moulding requirements, affordable manufacturing processes, and an integrated rotation mechanism enabling precise beam direction adjustment for targeted illumination in residential applications.
Design Challenge: During the conceptual development phase, the designer explored numerous geometric forms, ultimately selecting the fundamental circular shape due to its symbolic association with the sun as a primary light source. Despite the prevalence of circular elements in existing lighting designs, the designer successfully differentiated the product by integrating functional mounting and rotation components, resulting in an innovative ring configuration with a deliberate gap.
Research: Prior to the luminaire design initiation, an extensive market analysis of competitors and analogues in the track lighting sector was conducted. The research included comprehensive evaluation of various installation methods’ advantages and disadvantages. A detailed cost analysis of mould production processes was performed to ensure economic feasibility. The development phase concluded with testing of 3D-printed prototypes to validate design concepts and functionality.
Inspiration: The ZERO collection merges design and engineering excellence in track lighting. Its circular shape, inspired by zero, symbolizes both the beginning and infinity. This concept reflects the historical significance of zero, first used around 300 BC. Highly versatile, the fixtures integrate seamlessly into track systems for pendant, ceiling, or wall installations. Their standout feature is easy installation — mounting takes seconds on any track side.
Project Duration: The project started in January 2025 in Moscow and finished in September 2025 in Moscow, and was exhibited in Interlight in October 2025.
Operation Flow: The luminaire is designed for integration with magnetic track systems, enabling both upper and under-track mounting configurations. Featuring a rotatable mechanism, it allows precise adjustment of light direction to meet specific illumination requirements. This versatile lighting solution is suitable for residential and commercial applications, providing both accent lighting and soft, diffused ambient illumination through its frosted diffuser element.
Team Members: Lead designer: Alexey Danilin, 3D Modeler Natalia Kudryashova, Head of the design bureau Evgeny Lysykh, Head of Architectural Lighting Natalia Selyakova, Head of Product in Europe Imke Wagemann, Head of Product Alina Yashchenko Visualizer Dmitry Cherednikov.
Image Credits: Image #1: Visualizer Dmitry Cherednikov, 2025, image #2: Visualizer Dmitry Cherednikov, 2025, image #3: Visualizer Dmitry Cherednikov, 2025, image #4: Visualizer Dmitry Cherednikov, 2025, image #5: Visualizer Dmitry Cherednikov, 2025.