Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.
HiriwaAtanga· 2026
Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka
by Beijing Pursuer Network Technology Co., Ltd.
Client: Zhengzhou Nissan Automobile.Co.,Ltd.
A' Design Award Hiriwa Winner in Atanga Category
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- Verified Award Winner
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The Design
About Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka
Ko Zna Z9 he pūnaha whakapā tangata-mīhini mō te taupuni matihiko o te taraka piki-ake haere-uta. Ka whakamahi te ataata whakapā i ngā whakawhitinga āhua 3D papatahi hei whakakapi i ngā tahua rākau matatini. Ka urutau te mata whakaaturanga kounga-nui 12.8 īnihi ki ngā rerekētanga o te wā, o te huarere me te taiao huri noa. Ka tautokona te pāhekoheko aratini, tae atu ki te pā, te whakahaere ā-tohu ringa, te kaiāwhina ā-reo me te tautohu koiora, e whakaheke ana i te taumaha hinengaro. Ko te kakano karaihe hukapapa āta puata me ngā āhua ā-ine tītaha ka hoatu ki te ataata whakapā he tuakiri pakari.
The Recognition
About the A' Design Award Hiriwa
Ko Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zna Z9 Ataata Whakapā Tangata-Mīhini mō ngā Waka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
- Dimensions & Packaging
- With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
- Tags
- Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
- Production Technology
- Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices. - Design Challenge
- The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
- Research
- As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
- Inspiration
- Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
- Project Duration
- Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
- Operation Flow
- The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
- Team Members
- Beijing Pursuer Network Technology Co., Ltd.
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