Wudang Blessing Tuakiri Ataata by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.
HiriwaPānui Hokohoko· 2026
Wudang Blessing Tuakiri Ataata
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
A' Design Award Hiriwa Winner in Pānui Hokohoko Category
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The Design
About Wudang Blessing Tuakiri Ataata
He pūnaha tuakiri ataata a Wudang Blessing i hangaia mō tētahi waitohu tāpoi ahurea. Ka whakamāori anō te pūnaha i ngā ahurei ahurea Taoist, tae atu ki a Zhenwu Emperor, ngā Atua Whairawa e Rima, a Fu Lu Shou me te manaakitanga ako o Taizi Slope, i roto i tētahi kāhua whakaahua o nāianei. Ka whakauruhia e te momotuhi ngā ānau maunga ki roto i ngā hoanga o ngā pū. He kōwae ngā tauira, ā, ka taea te whakarahi i ngā whakairoiro pere mai i ngā kāri pakihi ki ngā papatohu nunui. E rua ngā aratau tae kua whakaratohia, ko CMYK mō te tā me RGB mō ngā mata. Ka whakakapi te pūnaha kotahi i ngā whakaahua marara, ā, ka tautoko i ngā hua, ngā tākai me ngā pāpāho matihiko.
The Recognition
About the A' Design Award Hiriwa
Ko Wudang Blessing Tuakiri Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wudang Blessing Tuakiri Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wudang Blessing Tuakiri Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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