Peke ki te ihirangi
Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru nā Whirlpool India Design Team

Ko te hoahoa Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru nā Whirlpool India Design Team he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Taputapu Kāinga.


HiriwaTaputapu Kāinga· 2026

Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru

nā Whirlpool India Design Team

Kiritaki: Whirlpool Of India Limited

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Taputapu Kāinga

19,259

Ngā Tae

Te Hoahoa

Mō Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru

He pouaka whakamātao kūaha e toru a Protton Nxt i hoahoatia mō ngā kāinga tāone o Inia. Kei te kūaha tuatoru tētahi rā tō whakahou 34 rita i whakaritea mō ngā hua rākau me ngā huawhenua, arā ngā kai e tino tikina ana i ngā kīhini o Inia. Mā te rā tō motuhake e whakaiti te ngaro o te hau makariri i te wāhanga matua. Mā te āhuatanga Active Deo e whakaiti te ranunga o ngā haunga, ā, mā te āhuatanga Freshpad e whakapai ake te rere o te hau i roto i te rā tō huawhenua. Mā ngā papa me ngā rerewē ka taea te whakarite anō ka taea te whakaraupapa anō i te rokiroki ina huri ngā hiahia. Ka whakamahi te pouaka whakamātao i te rongoā whakamātao R600a, ā, ko ngā wāhanga kore-hanganga i hangaia ki te kirihou hangarua.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Whirlpool Protton Nxt Pouaka Whakamātao Kūaha e Toru he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Inenga & Pēketanga
Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Tūtohu
Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Hangarau Whakanao
The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Wero Hoahoa
Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Rangahau
To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Whakaaweawe
Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Roanga o te Kaupapa
Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Rerenga Mahi
Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Pātene
Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Ngā Mema o te Rōpū
Chandradhar Singh Rathore, Ritesh Ramankutty
Whakamana Whakaahua
NA

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