Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro by Kl Chiu

Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Kāmera me ngā Taputapu Whakaahua Competition Category.

HiriwaTaputapu Whakaahua· 2026

Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro

by Kl Chiu

A' Design Award Hiriwa Winner in Taputapu Whakaahua Category

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Colors

The Design

About Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro

Ko te Shiftcam 240mm Super Zoom he arotahi tawhiti (telephoto) i hoahoatia mō ngā waea pūkoro. Kua whakaritea te arotahi nei mō ngā waea whai kāmera periscope 5x, ā, ka hoatu he tirohanga whatu-ā-karu tata ki te 10x. E whā ngā panoni makaro ka taea te whakapapa kia huri taua tawhiti hei whakaahua makaro tawhiti roa, tae atu ki te 40x. He konumohe hangarua te pū me te whakamau, ā, ka whakamahia he pūnaha raka-hurihuri kia tere, kia pūmau hoki te here. Kua waiho kia whāiti te wāhanga o mua kia taea tonu ai te whakamahi i ngā taputapu autō i te wā e mau ana te arotahi. Nā te āhua kōpaki ka noho pūkoro-pai tonu te kete taputapu.

The Recognition

About the A' Design Award Hiriwa

Ko Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shiftcam 240mm Super Zoom He Arotahi Kāmera Waea Pūkoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord