Eau De Lamour Mahi Matua: Hoahoa Takai by Ebru Sile Goksel

Eau De Lamour Mahi Matua: Hoahoa Takai by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2026

Eau De Lamour Mahi Matua: Hoahoa Takai

by Ebru Sile Goksel

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Eau De Lamour Mahi Matua: Hoahoa Takai

Kupu Pukapuka: He taonga āta noho a Eau de LAmour, he reta aroha tipu i āta hangaia e ngā otaota. Kāore te kakara me tōna takai i whai kia miharo ai, engari kia noho ai. He mea hanga mai i ngā hinu kakara pārae anake, kāore he taapiri hanga tangata, ka whakaatahia te mā o te whakaranu i roto i te āta whakahaere o tōna hoahoa. He mea whakaawe e ngā ritenga rongoā me ngā tikanga tipu, he mata ngohengohe, he tae mahana, me ngā taipitopito ngāwari e waihanga ana i tētahi whakaputanga rangimārie, whai take o te wehi e pūmau ana ki te pono me te tata ki te taiao.

The Recognition

About the A' Design Award Hiriwa

Ko Eau De Lamour Mahi Matua: Hoahoa Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Eau De Lamour Mahi Matua: Hoahoa Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Eau De Lamour Mahi Matua: Hoahoa Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eau de LAmour embodies quiet luxury through material depth, tactile refinement, and cultural memory. Rejecting high gloss spectacle, the packaging positions fragrance as ritual and knowledge. Restrained foil detailing and minimal embossing details on FSC certified uncoated stock create an intimate sensory experience. The design aligns formulation, narrative, and production ethics into one coherent, emotionally resonant object.
Dimensions & Packaging: Width 100 mm x Depth 50 mm x Height 150 mm. The box is produced from high density board with a custom die cut insert to secure the glass bottle. Exterior surfaces are wrapped in FSC certified uncoated paper, finished with hot foil stamping and blind embossing. The label is printed using offset technology to ensure precision and tonal consistency while preserving a tactile matte surface.
Tags: Packaging design, Perfume packaging, Botanical Illustration, Aromatheraphy, Essential Oils, Minimalist Packaging, Apothecary packaging, Luxury perfume branding, Hot foil stamping, Gold foil, Embossed label design, Embossing, Minimalist luxury
Production Technology: The design was developed through a material led approach, aligning formulation purity with structural and graphic restraint. The label features hot foil stamping and micro embossing on uncoated, FSC certified stock to enhance tactility without lamination. Typography and ornament were vector-drafted from botanical studies and refined through iterative prototyping.
Design Challenge: The main challenge was balancing a romantic, vintage inspired aesthetic with the standards of contemporary luxury packaging. Historically influenced visuals had to feel authentic without appearing nostalgic or decorative for its own sake. Production constraints such as foil precision, embossing depth, and material sustainability required careful coordination with the printer. The obstacle was achieving tactile richness while preserving visual restraint and clarity.
Research: The research was inspired by traditional apothecary packaging, botanical illustrations, and Art Nouveau book covers. The objective was to translate botanical purity into an authentic and emotionally resonant packaging language. The process involved reviewing archival references, studying decorative borders and typographic structures, and refining concepts through sketching and prototyping. The result is a poetic, vintage book cover composition with warm, romantic character, strengthening brand identity and elevating perceived value.
Inspiration: The project was inspired by traditional botanical apothecaries and the quiet rituals of essential oil based perfumery. Research focused on old herbal manuscripts, natural dye palettes, and essential oil extraction practices. The motive was to translate purity and restraint into a contemporary luxury object, where material, typography, and ornament reflect the integrity of an entirely natural formulation.
Project Duration: The project commenced in November. The creative development phase lasted three weeks, followed by one week of finalization and preparation for print. The production process was undertaken by Focus Print Istanbul. Prototype production, test prints, sampling, and implementation required an additional three to four weeks. The overall process spanned approximately two months. The product was officially launched in January 2025.
Operation Flow: The object is designed to be experienced slowly. Revealing the perfume nested in a warm, protective interior. The bottle sits securely yet can be lifted with ease. Light catches the gold details, inviting touch. Every interaction, from opening the box to holding the glass, reinforces calm, care, and intention, creating a more intimate and meaningful fragrance ritual.
Team Members: Creative Direction & Design: Ebru Sile Goksel
Image Credits: Name of the Work: Eau De Lamour
Creative Direction and Packaging Design: Ebru Sile Goksel
Photography: Studio Born / Some visuals are AI powered.
Video: Homemade Aromaterapi
Print House: Focus Print