Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata nā Acorde & Co.

Ko te hoahoa Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata nā Acorde & Co. he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Taonga Tuku Iho me te Ahumahi Ahurea.

ParahiTaonga Tuku Iho· 2026

Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata

nā Acorde & Co.

Kiritaki: Acorde & Co.

Kaitoa o te A' Design Award Parahi i te Wāhanga Taonga Tuku Iho

5,954

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #182560

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata

Ko Elogio de la Sombra de Buenos Aires he whakaaturanga ā-wāhi motuhake me tētahi tuakiri ataata i hangaia mō te Centro Cultural Borges. E whakaatu ana te whakaaturanga i te tekau mā rua o ngā āhuatanga moroiti o te noho o ia rā i te pokapū o Buenos Aires, i whakaawetia e tētahi whiti nā Jorge Luis Borges. Ka whakanohoia ngā tapahanga pepa ki roto i ngā kāpene porotakaroa kua werohia moroititia, e whakamārama ana i a rātou, e whakaata ana hoki i ō rātou atarangi. E rima ngā matapihi toa e nohoia ana e te whakaurunga. I whakamamatihia ngā tohu tuhituhi ā-ringa mai i te pūranga ā-whakahaere hei taitara, hei tapanga, hei rauemi tā hoki. Ka taea tētahi paetukutuku moroiti pāhekoheko mā tētahi waehere kei runga i ngā matapihi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Elogio de la Sombra de Buenos Aires Te Hoahoa Whakaaturanga, Te Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Inenga & Pēketanga: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Tūtohu: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Hangarau Whakanao: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Wero Hoahoa: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Rangahau: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Whakaaweawe: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Roanga o te Kaupapa: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Rerenga Mahi: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Pātene: Copyrights belong to Acorde & Co., 2026
Ngā Mema o te Rōpū: Acorde & Co.
Whakamana Whakaahua: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.