Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga by Viktor Bilak

Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

RinoRoto Whare· 2016

Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga

by Viktor Bilak

Client: Expolevel

A' Design Award Rino Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #42924

Hokona Ināianei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga

Ko te whakaaro matua mo te ariā rerehua mo te turanga Mercedes-Benz Russia SAO ko te ahua o te ara hurihuri. E whakakitea ana e nga raarangi pakaru i te papa, i runga i te tuanui me nga pakitara o te pouaka. Ka uru mai te whakaaro ki nga waahanga katoa o te taapapa me te whakarite i nga tikanga mo te haereere o nga manuhiri i te tuunga.

The Recognition

About the A' Design Award Rino

Ko Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mercedes-Benz Russia SAO Ko Te Hoahoa Whakakitenga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.