Qwerty Moenga Sofa by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award Hiriwa in Hoahoa Taputapu Competition Category.
HiriwaTaputapu· 2018
Qwerty Moenga Sofa
Client: CONCEPTICONstudio
A' Design Award Hiriwa Winner in Taputapu Category
Verified Award Winner
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About Qwerty Moenga Sofa
Ko QWERTY he moenga sofa kua hangaia kia rite ki te papapātuhi rorohiko. Ko ia kī e hanga ana i tētahi urunga ngāwari e tautoko ana i te kaiwhakamahi i a ia e mahi ana i te tari, i te kāinga rānei. Ko ngā ihoiho hiko iti, e whakahaerehia ana e tētahi pouaka mamao, ka whakatikatika i ia urunga kī takitahi, nō reira ka taea te whakarerekē i te mata katoa. E tekau ngā tautuhinga kua oti kē te whakarite i roto i te pouaka mamao, ā, ka taea anō te tāpiri i ētahi atu tautuhinga. Ka taea te whakamahi i a QWERTY hei sofa, hei moenga, hei tautoko whāiti rānei kua whakaritea kātahi anō. Nā te hoahoa i huri ai tētahi āhua auau o ia rā hei taonga whare ngāwari, me tētahi pā mārire o te whakakata whakahīhī.
The Recognition
About the A' Design Award Hiriwa
Ko Qwerty Moenga Sofa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Qwerty Moenga Sofa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Qwerty Moenga Sofa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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