Optics and Chromatics Ko Te Panui Whakaaturanga by Timea Andoka

Optics and Chromatics Ko Te Panui Whakaaturanga by Timea Andoka is a highly esteemed winner of the very prestigious 2018 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2018

Optics and Chromatics Ko Te Panui Whakaaturanga

by Timea Andoka

Client: Timea Andorka

A' Design Award Hiriwa Winner in Whakairoiro Category

63,709
Verified Award Winner
Verify Award Status for #58492

Tūhura Ināianei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Optics and Chromatics Ko Te Panui Whakaaturanga

Ko te taitara Opohiko me Chromatic e tohu ana mo te tautohetohe i waenga i a Goethe me Newton mo te ahuatanga o nga tae. Ko tenei tautohetohe e tohu ana i te taupatupatunga o nga tuhinga-puka e rua: he tatauranga taatai, he geometric, me nga waahanga koi, ko te mea e whakawhirinaki ana ki te taakaro whakaari o nga atarangi rerehua. I te tau 2014 ko tenei hoahoa te kapi mo te Pantone Plus Series Toi Kaitiohi Whakaari.

The Recognition

About the A' Design Award Hiriwa

Ko Optics and Chromatics Ko Te Panui Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Optics and Chromatics Ko Te Panui Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Optics and Chromatics Ko Te Panui Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensions & Packaging: original poster size: 70×100 cm
Tags: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Production Technology: paper, coloured plastic sheet, light, shadow
Design Challenge: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Research: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiration: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Project Duration: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Operation Flow: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Team Members: Art director, graphic design, type design and paper craft: Tímea Andorka