Niannujiao Jiaoding Flagship Store Toa Matua by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
RinoRoto Whare· 2019
Niannujiao Jiaoding Flagship Store Toa Matua
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award Rino Winner in Roto Whare Category
- 13,638
- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Toa Matua
Ko Niannujiao Jiaoding Toa Matua he mokowā hokohoko kei Beijing, Haina, e pupuri ana i ngā waitohu kākahu wahine e rua i roto i te mokowā kotahi e 180 mita tapawha te rahi. Ko te kaupapa hoahoa he taurite whakakore. Ko te ahua, te tae, te rere, te mahi me te whānuitanga hua kua whakataurititia kia mau tonu ai ia waitohu ki tōna ake āhuatanga. He whakaata, he mārama a Niannujiao, i te mea he ahurewa, he ngāwari, he whai ahurea hou a Jiaoding. Ko ngā rauemi kei roto ko te tairo kirikiri hina, te kōteko konumohe parahi, te whakaata mārama, te peita mā me te māwhero, te papa rākau, te kākahu me te terrazzo hangai.
The Recognition
About the A' Design Award Rino
Ko Niannujiao Jiaoding Flagship Store Toa Matua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Niannujiao Jiaoding Flagship Store Toa Matua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Niannujiao Jiaoding Flagship Store Toa Matua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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