MAU Vegas 2019 Huihuinga nā Shreya Gulati

Ko te hoahoa MAU Vegas 2019 Huihuinga nā Shreya Gulati he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

RinoPānui Hokohoko· 2020

MAU Vegas 2019 Huihuinga

nā Shreya Gulati

Kiritaki: Houndstooth

Kaitoa o te A' Design Award Rino i te Wāhanga Pānui Hokohoko

12,806

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #88163

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō MAU Vegas 2019 Huihuinga

Huinga Awhina Tauhokohoko MAU Vegas ranei te kaupapa nui o te ao kei roto i te ao. He mea nui te maakete nui mai i te Silicon Valley tae atu ki a Spotify, Tinder, Lyft, Bumble me MailChimp ki te whakaingoa i etahi. I whakawhiwhia a Houndstooth ki te mahi hei whakaari, ki te hoahoa, ki te whakahaere i te tirohanga katoa o te huihuinga me te ahuru o te huihuinga mo te tau 2019. I te wa e ngana ana te huihuinga ki te tarai i nga rohe i te waahi hangarau, i hangaia e ratau tetahi punaha hei tohu ma te tirohanga me te whakaheke i te hunga whakarongo ki roto i te wheako katoa.

Te Whakamihi

Mō te A' Design Award Rino

Ko MAU Vegas 2019 Huihuinga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko MAU Vegas 2019 Huihuinga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a MAU Vegas 2019 Huihuinga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tūtohu: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Hangarau Whakanao: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Wero Hoahoa: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Rangahau: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Whakaaweawe: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Roanga o te Kaupapa: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Rerenga Mahi: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Ngā Mema o te Rōpū: Shyamlee Jagtap