Flex Rama Whaimahi Maha by ZhuoYi Fan is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Rama me ngā Taputapu Mārama Competition Category.

HiriwaRama· 2020

Flex Rama Whaimahi Maha

by ZhuoYi Fan

Client: Guangzhou Pingtian Crafts Co.ltd

A' Design Award Hiriwa Winner in Rama Category

34,374
Verified Award Winner
Verify Award Status for #89401

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flex Rama Whaimahi Maha

Ko Flex he raupapa rama kāinga e whai ana i ngā rama tēpu e rua me te rama papa kotahi. He wae rama rākau mārō, he pōro neodymium, he pou whakarewa me te tūrangawaewae kei ia rama. He hononga aukume e tūhono ana i te wae rama ki te tūranga, ā, ka taea te huri i te wae rama ki tētahi ahunga. Ka taea hoki te tango i te wae rama me te whakau ki ētahi atu papapaparia mā ngā taputapu aukume, nō reira ka taea te whakamahi hei rama pakitara. He pūaruaru pā kei roto i te pouaka rākau e whakarite ana i ngā taumata māramatanga e toru. Kua panipania te rākau ki te wākihi hei pupuri i tōna kakano māori.

The Recognition

About the A' Design Award Hiriwa

Ko Flex Rama Whaimahi Maha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Flex Rama Whaimahi Maha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Flex Rama Whaimahi Maha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flex Light is a series of household luminaries which each is consisted of solid wood housing illuminant,neodymium ball,metal pole and base.Under the effect of novel magnetic suction structure,the illuminant can be connected with the stand and adjusted in any direction centering on the magetic ball.Besides,the illuminant can also be separated and attached to other surfaces as a wall lamp.It is portable and flexible for daily use.It can be disassembled and assembled.The design structure make it more convenient for packaging and logistics.
Dimensions & Packaging: Small table lamp:120*340*365mm
Large table lamp: 150*440*490mm
Floor lamp: 270*440*1500mm
Tags: flexible, omni directional, portable, multipurpose, rechargeable, touch lamp, reading lamp, lighting design, luminaire, led
Production Technology: CNC machining and profile processing are adopted in the process.Crafting wood by CNC can solve the precision problem of traditional way and be more effective to reduce the cost.So that can be feasible to make products achieve industrial standardization.The materials used in this product include solid wood, aluminum alloy, polymer battery, magnet, LED module and so on.All have passed the domestic 3C certification standard of environmental protection.Solid wood housing is coated with Belgium wax which helps products completely retain the nature texture and delicate touch.
Design Challenge: The difficulty of subversion. Products change from the plug-in electric cable to the wireless charging, from integration to separation,from cold metal to warm wood,from stable and static to mobile.Also, it includes the change of the mechanical connections and electrical connections, and application of magnetic suction with precision and lubrication.All of these need a lot of theoretical thinking,sample test and research.We determined the final proposals present products in minimalist form.
Research: Looking at the world famous reading lamp brand,we can see there are many old-fashioned and stuffy products.Maintaining tradition and professionalism is not an excuse for lockout.It has to be changed.For a new reading lamp design,we collect the global product information to analyze market expectation via data downloads and set following goals.Our products need to be friendly,lightweight,innovative,with prospect of intelligent,economical,especially suitable for dynamic lifestyle of young people.
Inspiration: Inspired by the scene that birds rest on branch,jump and sing happily, rest quietly, and then fly away.With the easily separated structures, this lamp imitates the activity process of birds,which makes the household luminaire more flexible and functional. We select natural wood to develop products for the younger generation.It is light and portable to match the rapid shifts in space and time,which is suitable for free,dynamic lifestyle of the young.We want to create a new user experience of lighting,that is natural, affordable fashion with user-friendly techniques.
Project Duration: The project started in December 2016 in Guangzhou,finished structural improvement and circuit adjustment in May 2017,finished all materials test in August 2017.Flex Light were launched on TaoBao Crowdfunding Platform on December 21st,2017.
Operation Flow: You can turn on the light and adjust three levels of illuminating brightness by touching the switch which is connected with a touch sensor into the wooden housing.Then,hold the end of lamp body to rotate it in all direction to meet usage requirement.Besides, you can also separate the mobile illuminant from the stand and use it individually.Stick the equipped magnet accessories to other surface,you can attach the illuminant in different surfaces as a wall lamp.
Patents: Patented.ZL 2018 2 0146748.6.GUANGZHOU PINGTIAN CRAFTS CO. LTD.2018.
Patented.ZL 2017 3 0455825.7.GUANGZHOU PINGTIAN CRAFTS CO. LTD.2018.
Team Members: Products are co-designed and developed by the staff of design team of GUANGZHOU PINGITAN CRAFTS CO.LTD
Image Credits: Image#1：Zhuoyi Fan ,2018
Image#2：Zhuoyi Fan ,2018
Image#3：Zhuoyi Fan ,2018
Image#4：Zhuoyi Fan ,2018
Image#5：Zhuoyi Fan ,2018