Hong Kong Houseware Fair 2019 Whakaurunga Takanga nā Hong Kong Trade Development Council

Ko te hoahoa Hong Kong Houseware Fair 2019 Whakaurunga Takanga nā Hong Kong Trade Development Council he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

HiriwaKaupapa· 2020

Hong Kong Houseware Fair 2019 Whakaurunga Takanga

nā Hong Kong Trade Development Council

Kiritaki: Hong Kong Trade Development Council

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kaupapa

56,680

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #90060

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hong Kong Houseware Fair 2019 Whakaurunga Takanga

Ko te Hong Kong Houseware Fair 2019 he hoahoa takanga i hangaia mō tētahi hokohoko tauhokohoko i tū ki te Hong Kong Convention and Exhibition Centre. Ka kapi te hoahoa i ngā wāhi e toru: he whakaurunga pōhiri i te tomokanga o te whare, he whakapaipai tomokanga mō te wharenui whakaaturanga, me tētahi whakaaturanga matapae ia motuhake mō ngā ia hou. Ko te whakaurunga pōhiri e 30 mita pūrua te rahi, e 5 mita te teitei, me tētahi mata LED nui. Ko ngā rawa ka whakauru he pūnaha konumohe ka taea te whakamahi anō, ngā rama whēkau LED, ngā papa acrylic me te whāriki whakapirau koiora. Ko ngā tae me ngā āhua i tangohia mai i te pūrongo ia o te umanga ka honohono i ngā wāhi e toru.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Hong Kong Houseware Fair 2019 Whakaurunga Takanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hong Kong Houseware Fair 2019 Whakaurunga Takanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hong Kong Houseware Fair 2019 Whakaurunga Takanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Inenga & Pēketanga: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tūtohu: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Hangarau Whakanao: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Wero Hoahoa: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Rangahau: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Whakaaweawe: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Roanga o te Kaupapa: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Rerenga Mahi: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.