Nissan Duck Pānuitanga Tā by Lize-Marie Swan

Nissan Duck Pānuitanga Tā by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

ParahiPānui Hokohoko· 2020

Nissan Duck Pānuitanga Tā

by Lize-Marie Swan

Client: Nissan South Africa

A' Design Award Parahi Winner in Pānui Hokohoko Category

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Colors

The Design

About Nissan Duck Pānuitanga Tā

Ko nga waahanga Nissan me muri i te Hoko ko te wehenga o Nissan ki Awherika ki te Tonga. Na te ua o te raumati i te marama o Whiringa-a-rangi, i hiahia a Nissan ki te whakamahara ki o raatau kaihoko mo te hiranga o te tirotiro i nga kaera wiper i enei marama maroke. Ina tau ana koe ki nga kirikiri whero a Nissan, ka tiakina e koe me to kaitao te tiaki i a koe ano i te ua mai i nga pika hei tiaki i a ratau ki te wai.

The Recognition

About the A' Design Award Parahi

Ko Nissan Duck Pānuitanga Tā te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Nissan Duck Pānuitanga Tā he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Nissan Duck Pānuitanga Tā i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months.
Dimensions & Packaging: A4 print advert
Tags: advertising, photoshop, illustration, Art Direction
Production Technology: This was a photoshop composite from various hires images to make up a duck
Inspiration: The idea is when you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.
Project Duration: This print advert was published in the AA Traveller Magazine Spring
2013, back page.
Team Members: Art Director: Lize-Marie Swan
Copywriter: Melt Kruger
Account Executive: Tania Neale