Veggies Taonga by Tati Ferrucio is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.

ParahiTaonga Tākaro· 2020

Veggies Taonga

by Tati Ferrucio

Client: Tati Ferrucio

A' Design Award Parahi Winner in Taonga Tākaro Category

19,399

Verified Award Winner

Verify Award Status for #91996

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Veggies Taonga

He aha mena ka taea e tetahi taakaro te whakatata atu nga pakeke ki nga tamariki? Ko te Veggies he huinga taonga taakaro i hangaia ma nga tamariki kei waenganui i te 2 ki te 5 tau te pakeke, e whai ana ki te whakahihiko i te takaro o waho me te roopu roopu. Ko te whäinga ko te whakaniko i te hiahia o nga tamariki ki te torotoro haere i te taiao me to ratau kaha ki te whakawhanaunga ki etahi atu tamariki me nga pakeke. Ko te huinga paerewa e 4 nga huawhenua taakaro me nga koko e 2 (kotahi te rahi o nga tamariki, kotahi te rahi o nga pakeke) me nga upoko rereke e toru. Ko nga huawhenua e tu mai ana mo te whakatairanga i nga taakaro e tika ana mo nga tamariki i roto i te waa tino whanui me te kore noa o te tau, me te kore e whakakaha i nga ahuatanga o te ira tangata.

The Recognition

About the A' Design Award Parahi

Ko Veggies Taonga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Veggies Taonga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Veggies Taonga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Veggies is a set of toys developed for children between 2 to 5 years old, aiming to stimulate outdoor play. The goal is to enhance children's curiosity for exploring nature as well as their ability of socialization with other kids and adults. Unlike what the toy industry offers today, Veggies stands out for being a toy that does not reinforce gender stereotypes. Also, this set was designed to promote suitable and engaging play for children at a very wide and non-conventional range of age.
Dimensions & Packaging: Carrot toy dimensions: D 60 mm x H 155 mm
Beet toy dimensions: D 80 mm x H 105 mm
Onion toy dimensions: D 80 mm x H 80 mm
Potato toy dimensions: L 90 mm x W 70 mm x H 105 mm
Carrot foliage part: L 70 mm x W 12 mm x H 135 mm
Beet foliage part: L 80 mm x W 12 mm x H 135 mm
Onion foliage part: L 110 mm x W 12 mm x H 135 mm
Potato foliage part: L 110 mm x W 12 mm x H 135 mm
Children-size shovel handle: L 135 mm x W 38 mm x H38 mm
Adult-size shovel handle: L 185 mm x W 40 mm x H 40 mm
Shovel heads: L 72 mm x W 40 mm x H 125 mm
Tags: veggies, toy, outdoor, kids, emotional design, product design
Production Technology: The test prototype was 3D printed in PLA. After smoothing the plastic surface, the set was painted on the desired colors. Considering a more sustainable solution for the real product, the parts would be made of disposable plastic, grounded into grains and poured inside molds for the injection process. This process allows a mix of different plastics at the same time (polypropylene, PET, nylon, among others), as well as the addition of color pigments, and resistance and durability additives.
Design Challenge: The biggest challenge of this project was to develop a product that was resistant enough for the external environment conditions. The toy would be exposed to elements such as water, sand and earth, so choosing the right materials and fabrication process was key for the success of this project. In addition, children are unpredictable, so it was also important to study toy safety legislation in order to come up with a product that was safe for kids to create their own way to play.
Research: Veggies was based on a research about children's development. Data from toy manufactures, experts and doctors was collected to know what kind of play, activity and challenges were appropriate for each age. This information led the development of concepts that promote engaging play experiences. Studies related emotional design were also important on the development of the user experience. This project demanded questionnaires and interviews with 30 potential users/consumers for better understanding of the market segment and competitive price points. Veggies was tested in field with a 2-year old child in order to validate the final design in real conditions. Beside the fun experience, the toy surprisedly engage the toddler on learning the vegetable related vocabulary, activity that was not expected during the design development process.
Inspiration: The inspiration for this outdoor toy came from the need to reconnect families from the urban centers to the natural landscapes of their own cities. Through this analog and simple experience, Veggies also promotes creative play and safe family environments where children feel comfortable of sharing experiences with their relatives. In addition, this set of toys aims to teach children how to take care of their own food, encouraging the new generations to build a more sustainable living future.
Project Duration: The project started in August 2017 and finished in November 2017 at Universidade Federal Fluminense in Niterói, RJ - Brazil.
Operation Flow: The standard set has 4 toy vegetables (carrot, beet, onion and potato) and 2 shovels (one kids-size, one adult-size) with 3 different interchangeable heads. The vegetables are split in two pieces, so children can add small stones and shells and have a sensorial play with sound and vibration. In addition, the foliage parts are interchangeable, promoting different configurations for the vegetables. The set also allows hide and seek play as well as make-believe, since the child can bury/dig up the toy vegetables in the sand/earth.
Image Credits: Image #1: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #2: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #3: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #4: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #5: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.