Option Hoahoa Paepae mō ngā Mana Wāhine by Haolai Zhou

Option Hoahoa Paepae mō ngā Mana Wāhine by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2020

Option Hoahoa Paepae mō ngā Mana Wāhine

by Haolai Zhou

Client: H.Design

A' Design Award Parahi Winner in Whakairoiro Category

12,050

Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Hoahoa Paepae mō ngā Mana Wāhine

Ko Option he hoahoa paepae e pā ana ki ngā mana wāhine. E tono ana te paepae ki ngā wāhine kia kaua e noho puku, engari kia whakaputa i tō rātou reo ki te ao. Ko te karere anō hoki e tono ana ki te iwi whānui kia kaua e noho puku mō tētahi take e pā ana ki a rātou i ia rā. Ehara te noho puku i te whiringa mā ngā wāhine, mā te iwi whānui hoki. Ko te āhua matua he tohu ripeka, i tangohia mai i ngā tohu i whakatakotoria ki runga i ngā tuhinga whakamātau kua whakarērea i te wā e arotakehia ana te mahi. E kī ana te ripeka ehara te noho puku i te whiringa. E 11 mā 17 īnihi te rahi o te paepae.

The Recognition

About the A' Design Award Parahi

Ko Option Hoahoa Paepae mō ngā Mana Wāhine te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Option Hoahoa Paepae mō ngā Mana Wāhine he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Option Hoahoa Paepae mō ngā Mana Wāhine i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018