Yo,verde Ko Te Hinu Oriwa by Antonio Cuenca

Yo,verde Ko Te Hinu Oriwa by Antonio Cuenca is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Yo,verde Ko Te Hinu Oriwa

by Antonio Cuenca

Client: Yo, Verde

A' Design Award Parahi Winner in Takai Category

13,789

Verified Award Winner

Verify Award Status for #91926

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yo,verde Ko Te Hinu Oriwa

He mahi whakahiato mo tenei hoahoa i whakaaweahia e nga peera tirikara makawe. Ko te ingoa ko te insignia o te hua e whakamana ana i te kara matomato o te hinu o roto. I te mua, ka hangaia te waitohu mai i te ripeka rongoā e hanga ana i te ngakau piihi. Ko te hoahoa maamaa me te mahi toi e whakamahi ana i te panui e pa ana ki te hauora me ona tuhinga.

The Recognition

About the A' Design Award Parahi

Ko Yo,verde Ko Te Hinu Oriwa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yo,verde Ko Te Hinu Oriwa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yo,verde Ko Te Hinu Oriwa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensions & Packaging: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tags: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Production Technology: Glass. This bottle is painted in white, and printed in two colours.
Design Challenge: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiration: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Project Duration: The project started in November 2016 and finished in February 2017 in Úbeda.
Operation Flow: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Image Credits: Fotógrafo: Balta fotografo