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EN Skincare Toa Whakapaipai, Wharemahi Whakarākei by Yusuke Kinoshita

EN Skincare Toa Whakapaipai, Wharemahi Whakarākei by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award Pāratinamu in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


PāratinamuRoto Whare· 2020

EN Skincare Toa Whakapaipai, Wharemahi Whakarākei

by Yusuke Kinoshita

Client: Archiee

A' Design Award Pāratinamu Winner in Roto Whare Category

Colors

The Design

About EN Skincare Toa Whakapaipai, Wharemahi Whakarākei

Ko En Skincare he toa whakapaipai me te wharemahi whakaora kei roto i tētahi whare nō te rautau 18 i te pokapū o Parī. Ko te ingoa nei ko En, ko tōna tikanga i te reo Hapanihi he ātaahua, ā, he porowhita me te hononga hoki ōna tikanga. Nā ēnei tikanga e toru te hoahoa i whakaawe. Mā te raupapa o ngā ārai parāhe porowhita e wehea ai te 150 mita pūrua ki ngā rūma e whā puta noa i ngā papa e rua. E rua ngā rūma raima mārama kei te papa o raro rawa o te whenua, ā, ka mau tonu i te papa o raro ngā pakitara kōhatu me ngā tuanui ānau. Ka whai ngā manuhiri i tētahi ara āwhiowhio ki ia wāhi whakaora, e whakaata ana i te whakaaro Hapanihi mō te manaakitanga mā te tūhuratanga.

The Recognition

About the A' Design Award Pāratinamu

Ko EN Skincare Toa Whakapaipai, Wharemahi Whakarākei te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a EN Skincare Toa Whakapaipai, Wharemahi Whakarākei i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko EN Skincare Toa Whakapaipai, Wharemahi Whakarākei tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Dimensions & Packaging
The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
Tags
Skincare, brass, paris, japan
Production Technology
The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge
Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Research
The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration
Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Project Duration
Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow
The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Patents
Photography is by David Foessel
Team Members
Yusuke Kinoshita
Image Credits
Photography is by David Foessel

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