Macy’s Website Atanga Paetukutuku by Willy Lai and Dave Torres

Macy’s Website Atanga Paetukutuku by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

HiriwaAtanga· 2020

Macy’s Website Atanga Paetukutuku

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Hiriwa Winner in Atanga Category

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Colors

The Design

About Macy’s Website Atanga Paetukutuku

Ko te Paetukutuku a Macy's he atanga hokohoko ipurangi e taea ai e ngā kaihoko te tirotiro me te hoko i ngā hua e whakaratohia ana e Macy's. I hoahoatia anōtia te paetukutuku hei whakautu ki ngā urupare a ngā kaihoko, ka puta he tahora mā, māmā hoki i whakaawehia e ngā pāpāho pāhihana me ngā hua hangarau kaihoko. Mā ngā hangarau paetukutuku urupare e taea ai te uru mā ngā rorohiko pōnaho, ngā papa me ngā waea atamai. Nā te rangahau whānui i ārahi te mahi, tae atu ki ngā uiuinga kaiwhakamahi, ngā uiuinga, te whakamātautau A/B me te whakamātautau whaihua. Mā te hanganga māmā ake e whakawhāiti te tukanga hoko me te whakapai ake i te whakaurunga o te kaiwhakamahi.

The Recognition

About the A' Design Award Hiriwa

Ko Macy’s Website Atanga Paetukutuku te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Macy’s Website Atanga Paetukutuku he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Macy’s Website Atanga Paetukutuku he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.