Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro nā Willy Lai and Dave Torres

Ko te hoahoa Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro nā Willy Lai and Dave Torres he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

HiriwaPūkoro· 2020

Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro

nā Willy Lai and Dave Torres

Kiritaki: Macy's

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pūkoro

26,740

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94021

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro

Book Text: Ko te Pūmanawa Macy's he pūmanawa hokohoko waea pūkoro i hangaia anōtia i te tau 2019 mō ngā pūrere Android me iOS. Ka taea e te pūmanawa e ngā kiritaki te tirotiro me te hoko i ngā hua ahua kanikani, ataahua me te kāinga mai i te waea atamai, i te papa mama rānei. He mā, he māmā hoki te whakatakotoranga, ā, ka tango i ngā tohu ataata mai i ngā pāpāho ahua me ngā hua hangarau kaihoko. Ka tautoko ngā utauta i ahu mai i te kāmera i te matawai me te utu, ā, ka taea e ngā āhuatanga mariko whakaraupapa te tirotiro tuatahi i ngā hua e ngā kiritaki i mua i te hoko. I ahu mai te whakahou i runga i ngā rangahau kaiwhakamahi whānui me ngā urupare kiritaki, ā, i piki te whakapānga kaiwhakamahi i muri i te whakarewatanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Macy’s App Redesign Primary Function: Pūmanawa Hokohoko Waea Pūkoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Inenga & Pēketanga: We developed native apps for Android and iOS platforms.
Tūtohu: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Hangarau Whakanao: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Wero Hoahoa: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rangahau: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Whakaaweawe: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Roanga o te Kaupapa: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Rerenga Mahi: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Ngā Mema o te Rōpū: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Whakamana Whakaahua: Images courtesy of Macys.