Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga by Artmask Group

Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

HiriwaKiriata· 2020

Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award Hiriwa Winner in Kiriata Category

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Verified Award Winner

Verify Award Status for #94314

Tūhura Anō Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga

Ko te Metara Oma Roa o Poznan he whakaahua kōrikoriko whakatairanga i hangaia hei whakaatu i te metara o te Oma Roa PKO tuarua tekau o Poznan. E whakaatu ana te whakaahua i ngā tapawha iti e hono ana ki te whakatū i te metara, ā, ko ia tapawha he tohu mō tētahi tau o te hītori o te oma roa. Ko te aho o te metara kua tāia ki ngā whakaahua o mua mai i ngā putanga katoa o te huihuinga, kua whakaraupapatia i runga i te raupapa wā. E 80 mā 80 mā 7 mirimita te rahi o te metara, ā, kua whakarewatia ki te maitai me te hiriwa. I mahia te whakaahua ki te taumira 4K hei whakatenatena i te rēhitatanga mō te reihi whakanuinga.

The Recognition

About the A' Design Award Hiriwa

Ko Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Poznan Marathon Medal Whakaahua Kōrikoriko Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019