Masstone Hoahoa o Roto mō te Toa Kākahu Ahua by SpActrum

Masstone Hoahoa o Roto mō te Toa Kākahu Ahua by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2021

Masstone Hoahoa o Roto mō te Toa Kākahu Ahua

by SpActrum

Client: SpActrum

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Masstone Hoahoa o Roto mō te Toa Kākahu Ahua

Ko Masstone he hoahoa o roto mō tētahi toa kākahu ahua kei Taiyuan, Haina. E hipoki ana te toa i te 520 mita pūrua, e rua ingoa papa, ā, kua whakaritea hei kāri i roto. He ara paepae whānui e ārahi ana ki te tomokanga, ā, ka hono tētahi ara piki ki tētahi papa runga. E toru ngā arawhata poto e tāpiri ana i ētahi atu ara. Ko ngā ara piki, papa, me ngā arawhata e tautoko ana i ngā whakaaturanga ara whakaari, te whakamātau kākahu, te hoko, me te whakamahi hei okiokinga. Ko ngā rauemi kei roto ko ngā papa konumohe kua tukua ki te hangarau anodized, GRG, terrazzo me tētahi hanganga rino. He pakitara kākāriki e whakamākūtia ana ā-taiao e whakangāwari ana i ngā āhua ahupū. Kua waiho te hanganga raima kia kitea tonu.

The Recognition

About the A' Design Award Parahi

Ko Masstone Hoahoa o Roto mō te Toa Kākahu Ahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Masstone Hoahoa o Roto mō te Toa Kākahu Ahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Masstone Hoahoa o Roto mō te Toa Kākahu Ahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan