Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai by Xiaobing Yao

Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award Pāratinamu in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

PāratinamuRoto Whare· 2020

Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award Pāratinamu Winner in Roto Whare Category

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Colors

The Design

About Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai

Ko Rotass Haute Joallerie Chongqing he wāhi o roto mō te toa whakakai e 280 mita pūrua te rahi, e rua ngā papa. Ko te whakahoutanga o tētahi whare tiriti hokohoko o mua ka whakamahi i te papa hīpuma, te whakaata rino, me te ngongo maitai mā. Ko te whakairo hīpuma i te hōro o te papararo e whakapuaki ana i te ātaahua o te waitohu, ā, ko ngā arawhata parahi me te tuanui whakaata ka waihanga i te nekehanga whakarunga. Ko te papa waenga i whakaarahia ake ka whakaroa i te wāhi, ā, ka noho hei wāhi manaaki VIP. Kei te papa tuarua ka whakamahia ngā tohu hoahoanga whare karakia hei whakauru i te wairua kawa, ā, ko te pakitara arawhata mata-maha ka whakamahara ki te roto o te taimana.

The Recognition

About the A' Design Award Pāratinamu

Ko Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Rotass Haute Joallerie Chongqing Te Hoahoa Rōpū o Roto mō te Toa Whakakai tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.