Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua by SpActrum

Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2021

Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua

by SpActrum

Client: SpActrum

A' Design Award Hiriwa Winner in Roto Whare Category

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Colors

The Design

About Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua

He toa kākahu rerehua a HCH kei tētahi hokomaha hou. Ka whai te hoahoa i te wharenui hangahanga hirori ōrite, e whakamaumahara ana i te mahere o tētahi pāhilika onamata. Nō reira ka huri te tāhuhu i te āhua arumoni ki tētahi āhua tapu. E ai anō te whakatakotoranga ki ngā temepara Kariki tawhito me ngā mātāpono tuaka whakakite o te Acropolis. E toru ngā piriti māwhero kua whakaritea kia anga tētahi ki tētahi, hei ārahi i ngā manuhiri mā roto i te wāhi hōhonu. Ka taea ngā mānekana te whakauru ki ngā kōpuku o ngā mata piriti hei hanga i tētahi ara whakaari. Ka whakamahia te raima whakakaha muka karāhe, te terazzo me te maitai.

The Recognition

About the A' Design Award Hiriwa

Ko Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hch Primary Function: Te Hoahoa Roto o te Toa Kākahu Rerehua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG