Hazuto Te Tapahi Me Te Poari Mahi nā Tom Chan and Melanie Man

Ko te hoahoa Hazuto Te Tapahi Me Te Poari Mahi nā Tom Chan and Melanie Man he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Taputapu Tunu, Rīhi, Inu me te Kuku.

ParahiTaputapu Kīhini· 2020

Hazuto Te Tapahi Me Te Poari Mahi

nā Tom Chan and Melanie Man

Kiritaki: Hazuto

Kaitoa o te A' Design Award Parahi i te Wāhanga Taputapu Kīhini

14,530

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #96521

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hazuto Te Tapahi Me Te Poari Mahi

He tino ataahua a Hazuto i runga i te waahi o te poari kohinga nui. Ko tetahi raima whakarewa tuitui e herea ana i te poari, e kore e tiakina mai i te papatu, ki te wehe, ki nga patoto me te tuku. Ko te huinga whakarewa-rakau he mea pai ki te maatauranga hou. Ko te mahana o te rakau he rereke me te anga kowiri tira. Kei te whakanohohia nga haahi ki te whakaoti i te maarama ahumahi. Ko te waahi-kokonga kino te hanga i tetahi matau. Ko te ahua tuuturu ka tiakina, kua ngaro i nga korekore me te taapiri ranei. Ko te hua ko te waahanga pai, ma, ma-rua-ahua e rite ana ki te kanohi-huruhuru i te mea he ergonomic ra.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Hazuto Te Tapahi Me Te Poari Mahi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hazuto Te Tapahi Me Te Poari Mahi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hazuto Te Tapahi Me Te Poari Mahi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
Inenga & Pēketanga: 230 x 14 x 325 mm
Width mm x Depth mm x Height mm
Tūtohu: kitchen, cutting, serving, board, wood, hazuto
Hangarau Whakanao: Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
Wero Hoahoa: The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
Rangahau: Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
Whakaaweawe: I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
Roanga o te Kaupapa: Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
Rerenga Mahi: No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
Pātene: Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China.
Ngā Mema o te Rōpū: Tom Chan
Melanie Man