Pop Up Magazine Ko Te Taitara Tuwhera nā Rafael de Araujo

Ko te hoahoa Pop Up Magazine Ko Te Taitara Tuwhera nā Rafael de Araujo he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2020

Pop Up Magazine Ko Te Taitara Tuwhera

nā Rafael de Araujo

Kiritaki: Pop Up Magazine

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

46,477

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97126

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pop Up Magazine Ko Te Taitara Tuwhera

Ko te kaupapa he haerenga ki te tiro i nga kaupapa Tiaki (kaupapa mo te 2019) he tino pai me te raru, e whakaatu ana i nga huringa, nga mea hou me nga putanga mai i tera. He maamaa, he maamaa hoki nga kitenga katoa, he rereke ki te mea pono mai i te rerenga. Kei te huri haere tonu te hoahoa, a, ko nga ahua morphing i roto i te hākoritanga e tohu ana i te mahi panui, na etahi ahuatanga ano hoki. He rereke nga tikanga o te rerenga, nga whakamaarama me te tirohanga o te tirohanga mai i te taakaro ki te taumaha.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pop Up Magazine Ko Te Taitara Tuwhera te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pop Up Magazine Ko Te Taitara Tuwhera he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pop Up Magazine Ko Te Taitara Tuwhera he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Inenga & Pēketanga: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tūtohu: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Hangarau Whakanao: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Wero Hoahoa: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Rangahau: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Whakaaweawe: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Roanga o te Kaupapa: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Rerenga Mahi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Ngā Mema o te Rōpū: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Whakamana Whakaahua: Rafael de Araujo, 2019.