Mitsubishi eK X (Cross) Puka Pānui by Tomohira Kodama

Mitsubishi eK X (Cross) Puka Pānui by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

HiriwaPānui Hokohoko· 2020

Mitsubishi eK X (Cross) Puka Pānui

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Hiriwa Winner in Pānui Hokohoko Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Puka Pānui

Ko Mitsubishi eK X he puka pānui i hangaia mō tētahi motokā kei whakawhiti. Ka whakaatu te puka pānui i te waka hei tauira kōpiri me te āhua SUV, te hoahoa hihiri me te iti o te hinu ka pau. Ka whai te whakatakotoranga i te ariā Cute Beast i ārahi hoki i te hoahoa o waho o te motokā. Ka whakamahia he whakakotahitanga mārōhirohi o te kōwhai me te pango hei kukume i te aro i te tirohanga tuatahi. Ka whakaaturia ia āhuatanga mahi me te whakatutukitanga i roto i te raupapa mārama. I hangaia te puka pānui hei tae atu ki ngā kiritaki e hiahia ana ki te whakamātau i tētahi mea hou.

The Recognition

About the A' Design Award Hiriwa

Ko Mitsubishi eK X (Cross) Puka Pānui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mitsubishi eK X (Cross) Puka Pānui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mitsubishi eK X (Cross) Puka Pānui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release