Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua by Tomohiro Katsuki is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
ParahiRoto Whare· 2020
Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua
Client: Prism Design
A' Design Award Parahi Winner in Roto Whare Category
- 11,677
- Verified Award Winner
- Verify Award Status for #98988
The Design
About Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua
Ko Fontworks Inc. Tokyo he hoahoanga o roto mō te tari matua o tētahi kamupene tā momo, kei te papa tuarima o tētahi whare i Minato-ku, Tokyo. Ka horahia te tari ki te 431 mita tapawhā, ā, kua whakamahia te mahere kia honoa ai te mahi analog me te mahi mamati. He tepu ahua-C e tautoko ana i ngā mahi auaha me te mahi tahi i waenga i ngā kaimahi. He mata whakaatu nui kei waenganui o tētahi pakitara, e noho hono tonu ana ki te Creative Lab i Fukuoka, kia taea ai e ngā wāhi e rua te whakawhitiwhiti kōrero ipurangi. He nohoanga ahua-arawhata kei te tomokanga e whai wāhi ai ngā manuhiri ki ngā hui ngāwari. Ko ngā rauemi kua whakamahia ko ngā tairi kāpeti, te rākau, te Corian, te rino, me te papa kōka.
The Recognition
About the A' Design Award Parahi
Ko Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fontworks Inc. Tokyo Hoahoanga o Roto mō te Tari Matua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fontworks Inc. moved its headquarters from Fukuoka City, Fukuoka Prefecture, to Minato-ku, Tokyo, for the purpose of providing further communication business and expanding our business.
Even in the new office, build have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” - Dimensions & Packaging
- AREA:Total 431㎡
Located on the 5th floor of the building.
Ceiling height:CH2900ｍm（slab:H4100ｍｍ） - Tags
- Interior, Office, Design ,Font
- Production Technology
- From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.Even in the new office, Fontworks have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” Made. Will create, nurture and provide free ideas in our natural environment so that Fontworks can continue to provide services that are close to such changes in the environment.
MATERIAL LIST
1.Original Color Carpet Tile
2.Concrete PVC ＆ Laminated Sheets
3.Wood PVC
4.PAINT
5.Corian
6.Aluminum Paint ＆Laminated Sheets
7.Wood Melamine decorative board
8.Artificial greening
9.OSB pattern Original Laminated Sheets
10.Artificial leather fabric
11.BLACK ＆ WHITE Writing Laminated Sheets
12.Steel（BLACK ＆ WHITE Paint）
13.Cork board - Design Challenge
- In 2018, when Fontworks celebrated our 25th anniversary, have formulated a tag line called “Character More Freely” with all our employees, and have been developing specific business activities over the past year. The fonts that Fontworks have consistently provided since our founding are also evolving at a tremendous speed in the environment in which they are used. From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.
Considering their history and beliefs, it was difficult to give an answer on what the future should be like with their approval. - Research
- We used various spreadsheet matrices to extract the root of the design.
Fusing the past and the present to find out what the future should be.
Both conventional and latest are needed, Hybridize them to create a new standard. - Inspiration
- On the there is an initial “C” -shaped desk that is common to keywords such as “Creative and Collaboration” that are necessary for a new office environment. In addition, a large display that is always connected to Creative Lab from Fukuoka is installed in the center of the wall to enable active communication between the two sites in online. At the entrance, there was a stair-shaped bench and display, and a space for casual communication with people outside the company was created while ensuring
- Project Duration
- ADD:Nisshin Aoyama Building 5F, 3-4 Kita Aoyama, Minato-ku, Tokyo, Japan,
The project design started in Feb 2019 in Fukuoka,Japan and finished in July 2019. Construction started in Tokyo in Aug 2019 and finished in Dec 2019. - Operation Flow
- The characters have changed from handdraft typefaces to digital fonts with the times, but both co-exist without changing.
Analog and digital, Traditional and new technologies...
People change, but the essence does not change.
Considers the essence of mankind and expressed office space design from the font. - Team Members
- 1.Tomohiro Katsuki : PRISM DESIGN
2.Masanori Kobayashi : PRISM DESIGN
3.Yao Di : PRISM DESIGN
4.Naoki Ohtake : Design Studio GAKU - Image Credits
- All Photo Image : PHOTOGRAPHER,Katsumi Hirabayashi
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