Xiao Jing Tākawe by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Āparetanga Kākahu me te Haerenga Competition Category.

HiriwaĀparetanga· 2020

Xiao Jing Tākawe

by Zaiyong Fa

Client: Taobao Xinxuan

A' Design Award Hiriwa Winner in Āparetanga Category

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Verified Award Winner
Verify Award Status for #99537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Tākawe

Ko Xiao Jing he tākawe kiri mārō i whakaawehia e ngā rango hiako i whakamahia i mua ki te here i ngā pēke i te wā e haere ana. Ka mau te anga o mua i tētahi āhua matiti kua ara ake e whakamahara ana ki ngā rango kua whakawhiti, me tētahi tauira ripeka i ia pūtahitanga e rite ana ki te miro tuitui. Ka whakakaha hoki te matiti i te anga ki te pēhanga. He anga papa e toru e whakarato ana i te kaha me te ātete pau, ā, kua whakaotia te mata ki tētahi maimoatanga muku hiko. Ka mau ngā pōari retireti i te nekehanga kia māeneene, kia ngū. Kua wehewehea te roto ki ngā wāhi motuhake mō ngā kākahu, ngā mea horoi tinana, ngā tuhinga me ngā hangarau hiko.

The Recognition

About the A' Design Award Hiriwa

Ko Xiao Jing Tākawe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Xiao Jing Tākawe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Xiao Jing Tākawe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong