Formal Wear Department Toa by Bezmirno Architects

Formal Wear Department Toa by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2020

Formal Wear Department Toa

by Bezmirno Architects

Client: Bezmirno Architects

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Formal Wear Department Toa

He maha nga toa kakahu o nga kaihoko e tuku ana i nga ahorangi kore e pangia ana te ahua o nga manuhiri, na kona hoki te whakaiti i te ōrau o te hoko. Hei kukume i te tangata kia kaua e toro atu ki tetahi toa anake, engari ki te hoko i nga hua e whakaatuhia ana ki reira, me hihiri te waahi me te whakatairanga i te koa. Koinei te take o te hoahoa o te toa nei e whakamahi ana i nga waahanga motuhake i whakaitihia e te mahi miihini mahi me nga taipitopito rereke e kukume ana i te aro me te hora i te ahua pai. Ko te papa-tuwhera tuwhera kua wehe ki nga waahanga e rua ka hangaia hoki mo te haere noa o nga kaihoko i te wa o te hokohoko.

The Recognition

About the A' Design Award Hiriwa

Ko Formal Wear Department Toa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Formal Wear Department Toa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Formal Wear Department Toa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
Dimensions & Packaging: The site has a total area of 193 sq.mt. and is split in two areas.
Tags: Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
Production Technology: In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
Design Challenge: The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
Research: We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
Inspiration: The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
Project Duration: The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
Operation Flow: There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
Patents: Copyrights belong to Bezmirno Architects, 2020.
Team Members: Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy
Image Credits: Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.